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All Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Ria Sulistiani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Pemasaran Syariah dalam Upaya Meningkatkan Penjualan Sate Madura (Studi Pada warung sate Madura Cak Budi dijalan Imam Bonjol Kota Metro Muhammad Aldo; Ria Sulistiani; Lilis Renfiana
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 1 No. 4 (2023): November : Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v1i4.695

Abstract

Marketing management strategy is a process that allows an organization or company to explore large market opportunities, increase sales, and achieve the desired level of profit. The importance of marketing management strategy also lies in its role as a vital tool in securing the company's position in business competition. The main goal of marketing is to carry out transactions, provide services, fulfill needs, and accommodate customer desires to ensure their satisfaction. The marketing function primarily involves product development. If there is a decline in the acceptance of products in circulation, additional steps in product development are needed to suit the dynamics of business development. In the context of the problems faced, the author focuses on two main problems: 1) how marketing management strategies can increase sales at the Sate Madura Cak Budi stall on Jalan Imam Bonjol and Cak Umar on Jalan Soekarno Hatta, 2) what factors support or hampering marketing management strategies in increasing sales at the two stalls. This research adopts qualitative research methods using observation, interviews and documentation as data collection techniques. The main objective is to provide a detailed and structured explanation about the implementation of sharia marketing management strategies to increase sales at the Sate Madura stalls Cak Budi and Cak Umar. These two stalls apply a sharia marketing approach using the 4P marketing mix concept (product, price, promotion, place). The main supporting factors for this strategy are strategic locations that are easily accessible to consumers and communication strategies aimed at attracting customers from outside the Metro City area. However, the main obstacle for the Sate Cak Budi and Cak Umar stalls is the fairly tight competitive situation in the Metro City area.
PENGARUH PENGEMBANGAN KARIR DAN KOMPENSASI TERHADAP KEPUASAN KERJA PADA GURU SMK 2 MEI BANDAR LAMPUNG Hendri Dunan; Ria Sulistiani
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 1 (2026): Edisi Januari - April 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i1.7334

Abstract

Penelitian ini dilakukan untuk mengkaji pengaruh pengembangan karier dan kompensasi terhadap tingkat kepuasan kerja guru di SMK 2 Mei Bandar Lampung dengan menggunakan pendekatan kuantitatif dan metode asosiatif. Populasi dalam penelitian ini terdiri dari seluruh guru yang berjumlah 48 orang, dan seluruhnya dijadikan sampel melalui teknik sensus. Data penelitian dikumpulkan melalui penyebaran kuesioner dengan menggunakan skala Likert, kemudian dianalisis menggunakan metode regresi linier berganda dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa pengembangan karier memiliki pengaruh positif dan signifikan terhadap kepuasan kerja guru, serta secara simultan pengembangan karier dan kompensasi juga memiliki pengaruh positif dan signifikan terhadap kepuasan kerja guru di SMK 2 Mei Bandar Lampung. Temuan ini menunjukkan bahwa pengelolaan pengembangan karier yang optimal dan pemberian kompensasi yang adil merupakan faktor penting dalam meningkatkan kepuasan kerja guru.
Co-Authors Hendri Dunan Lilis Renfiana Muhammad Aldo