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All Journal Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Panggung Kebaikan : Jurnal Pengabdian Sosial Outline Journal of Economic Studies Outline Journal of Community Development
Muhammad Aldo
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Pemasaran Syariah dalam Upaya Meningkatkan Penjualan Sate Madura (Studi Pada warung sate Madura Cak Budi dijalan Imam Bonjol Kota Metro Muhammad Aldo; Ria Sulistiani; Lilis Renfiana
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 1 No. 4 (2023): November : Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v1i4.695

Abstract

Marketing management strategy is a process that allows an organization or company to explore large market opportunities, increase sales, and achieve the desired level of profit. The importance of marketing management strategy also lies in its role as a vital tool in securing the company's position in business competition. The main goal of marketing is to carry out transactions, provide services, fulfill needs, and accommodate customer desires to ensure their satisfaction. The marketing function primarily involves product development. If there is a decline in the acceptance of products in circulation, additional steps in product development are needed to suit the dynamics of business development. In the context of the problems faced, the author focuses on two main problems: 1) how marketing management strategies can increase sales at the Sate Madura Cak Budi stall on Jalan Imam Bonjol and Cak Umar on Jalan Soekarno Hatta, 2) what factors support or hampering marketing management strategies in increasing sales at the two stalls. This research adopts qualitative research methods using observation, interviews and documentation as data collection techniques. The main objective is to provide a detailed and structured explanation about the implementation of sharia marketing management strategies to increase sales at the Sate Madura stalls Cak Budi and Cak Umar. These two stalls apply a sharia marketing approach using the 4P marketing mix concept (product, price, promotion, place). The main supporting factors for this strategy are strategic locations that are easily accessible to consumers and communication strategies aimed at attracting customers from outside the Metro City area. However, the main obstacle for the Sate Cak Budi and Cak Umar stalls is the fairly tight competitive situation in the Metro City area.
Meningkatkan Ekonomi Kreatif Melalui Olahan Tumis Cumi-Cumi Nurul Hidayat; Abi Dermawan; Firdasari Indamala; Irfan Selutan; Jumi Maria; Marcella Risa; Muhammad Aldo; Siti Nadiah; Windi Siong
Panggung Kebaikan : Jurnal Pengabdian Sosial Vol. 2 No. 2 (2025): Mei : Panggung Kebaikan : Jurnal Pengabdian Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/panggungkebaikan.v2i2.1433

Abstract

This community service activity aims to increase the potential of the creative economy through the processing of marine products, especially squid, into a culinary product with selling value, namely sauteed balado squid. This activity was held in Kampung Satu Village, Central Tarakan District, Tarakan City, North Kalimantan Province, on Tuesday, May 6, 2025, at 09.00–15.00 WITA, at the Kramik Boarding House of Mr. Nurul, Jl. Pulau Banda, Kampung Satu Skip. This activity aims to provide training to the community in processing squid into ready-to-sell processing, as well as opening up local culinary business opportunities. The methods used include community service approaches, direct training, and activity documentation. The results of the activity showed an increase in the participants' skills in processing squid into products of economic value and an increase in public interest in entrepreneurship in the culinary sector. With this activity, it is hoped that the community will be able to create superior processed products based on local potential that are able to compete in the digital market, thereby encouraging the growth of the creative economy in coastal communities
The Influence of Microeconomic-Based Pricing on Marketing Strategy and Consumer Behavior in a Perfectly Competitive Market Andi; Muammar Rinaldi; Muhammad Aldo
Outline Journal of Economic Studies Vol. 4 No. 2: June-September 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/fg58wn03

Abstract

Pricing is a crucial aspect of microeconomics that has broad implications for marketing strategies and consumer behavior, particularly in a perfectly competitive market structure. This study aims to analyze the influence of microeconomic-based pricing principles on marketing strategies and consumer behavior in a market characterized by multiple sellers, homogeneous products, and transparent pricing information. The research method used is a quantitative approach with multiple linear regression analysis techniques. The sample in this study consisted of 150 respondents, consisting of business actors and consumers in homogeneous goods sectors, such as food commodities and basic necessities. The analysis results show that pricing has a significant effect on marketing strategies and consumer behavior, both partially and simultaneously. Marketing strategy also acts as a mediating variable that strengthens the relationship between price and consumer behavior. The coefficient of determination value of 53.4% indicates that the independent variables in this study are able to explain more than half of the variation in consumer behavior. This finding emphasizes the importance of price as an economic signal in a perfectly competitive market and the need for integration between price efficiency and marketing strategy to maintain a competitive position. This study provides a practical contribution to business actors in formulating pricing policies that are responsive to market dynamics and oriented towards consumer preferences.
Socialization of Strategy to Improve Student Learning Outcomes through Learning Discipline Nur Wahyuni; Dinda Widyastika; Bambang Sutejo; Muhammad Aldo
Outline Journal of Community Development Vol. 1 No. 2: November 2023
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ptmnjv93

Abstract

Improving students' academic performance is a primary focus in higher education, with discipline in studying being a key factor that affects academic success. However, many students face challenges in time management and developing effective study habits. Therefore, this community service activity aims to socialize strategies for enhancing academic performance through study discipline. The socialization was carried out through workshops and seminars, covering topics such as time management, effective learning techniques, intrinsic motivation, and the use of digital technology to support learning. The activity involved students from various majors selected through purposive sampling, focusing on students with lower to moderate GPAs and those who lacked effective study habits. The evaluation was conducted using both quantitative and qualitative methods. The results of the pre-test and post-test showed a significant improvement in students' understanding of study discipline, with an average score increase of 28.75 points. Qualitative evaluation also revealed positive changes in students' study habits, such as better time management, avoiding procrastination, and using digital tools like time management applications. Furthermore, the level of student satisfaction with the activity was high, reaching 86.25%, indicating that most students found the socialization activity highly beneficial. Based on these results, this activity proved effective in enhancing students' study discipline and can serve as a model for improving learning outcomes in higher education. Moving forward, it is recommended to provide follow-up sessions and continuous support to help students consistently apply study discipline in their academic lives.
Implementation of Simple Clean Water Filtration Technology for Communities Along the Deli River in Medan Evri Ekadiansyah; Muhammad Aldo; Muhammad Ranu Al Habib; Abdul Fatah Hassanudin
Outline Journal of Community Development Vol. 3 No. 1: July 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/wfc7b879

Abstract

The availability of clean water is a basic need that is vital for public health and well-being. However, communities living along the Deli Riverbanks in Medan face serious air quality issues due to household and industrial waste pollution. This Community Service (PKM) activity aims to implement a simple clean water filtration technology that can be built with local materials, is easy to operate, and is affordable for lowland communities. The methods used include an initial air quality survey, training in building the filtration system, installation of units in residents' homes, and technical and social evaluations. The filtration system uses layered media consisting of palm fiber, gravel, fine sand, and activated charcoal in a plastic drum container. Laboratory tests showed that this system effectively reduced air turbidity from 78 NTU to 4 NTU and eliminated Escherichia coli contamination to 0 MPN/100 ml, approaching the national clean water quality standard. In addition to the technical aspects, this activity also had an impact on increasing community awareness of the importance of clean water and healthy lifestyles. The community satisfaction level with the quality of the filtered water reached over 90%, and the majority expressed a desire to replicate the system independently. This activity demonstrates that locally based appropriate technology can be an effective solution in addressing clean water problems in poor urban areas, as well as strengthening community capacity and independence in managing water resources sustainably.
Co-Authors Abdul Fatah Hassanudin Abi Dermawan Andi Bambang Sutejo, Bambang Dinda Widyastika Evri Ekadiansyah Firdasari Indamala Irfan Selutan Jumi Maria Lilis Renfiana Marcella Risa Muammar Rinaldi Muhammad Ranu Al Habib Nur Wahyuni NURUL HIDAYAT Ria Sulistiani Siti Nadiah Windi Siong