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All Journal Jurnal Komtekinfo Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Muhammad Taufik Ridho
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Strategi Pemasaran Syariah Produk Gadai Emas (Rahn) di Pegadaian Syariah: Studi Pada Pegadaian Unit Pelayanan Syariah Simpang Mayang Kota Jambi Syahira Syahira; Usdeldi Usdeldi; Muhammad Taufik Ridho
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 2 No. 2 (2024): Mei : Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v2i2.1200

Abstract

This research discusses the Analysis of Sharia Marketing Strategy for Gold Pawn Products (Rahn) at Sharia Pawnshops. Studies at the Pawnshop Sharia Service Unit Simpang Mayang Jambi. The aim of this research is to describe how marketing is carried out at Pegdaian Syariah Simpang Mayang, Jambi City, seen from the Sharia Marketing Indicators and what the obstacles are in marketing its products, especially Gadai Syariah (Rahn) products. This research is field research using descriptive qualitative methods. Data collection involves observation, interviews and documentation. Test the validity of this research using triangulation techniques. The subjects in this research were employees or marketers of Pegadaian Syariah Simpang Mayang, Jambi City and customers, with three employee informants and three customer informants. The results of this research indicate that marketers at the Simpang Mayang Syariah Pegadaian, Jambi City do not fully meet the characteristics of a sharia marketer. It can be seen from the Four Sharia Marketing Indicators that have not been fully implemented. There are 4 Marketing Indicators in Sharia Marketing. Of the 4 (Four) marketing indicators, only Ethical (akhlaqiyah) and Realistic (al-waqi'iyyah) have been fully implemented, while Theistic (rabbaniyah) and Humanistic (al-insaniyyah) have not been fully implemented. . There are obstacles for the Sharia Pawnshop Unit Simpang Mayang Jambi City in marketing its products, especially Sharia Pawnshop (Rahn) products. Such as trust from customers, the double duty of each employee and competition from other financial institutions.
Pengembangan Aplikasi Pemesanan Makanan Berbasis Web Mobile Menggunakan Metode Prototyping pada KAF Fried Chicken Muhammad Taufik Ridho; Hidayat, Ahmad Tri
Jurnal KomtekInfo Vol. 11 No. 4 (2024): Komtekinfo
Publisher : Universitas Putra Indonesia YPTK Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/komtekinfo.v11i4.597

Abstract

The development of information and communication technology has brought significant changes in various aspects of life, including in terms of ordering food. The design of a food ordering application at the KAF Chicken outlet is very necessary to reduce the constraints of conventional systems. The problem commonly faced by various culinary businesses is the absence of an automated system to record and manage orders, customer data, and financial reports, which often results in inaccuracy and slows down the process. This study aims to design a mobile web-based food ordering application that can facilitate culinary business management in ordering, payment, and transaction data management. The application uses the spiral method that allows gradual development and uses the Express Js Framework and Mongodb as data management. Application features include menu management, online ordering, and transaction recording. Based on the test results, this system can help control transaction data and manage reports accurately and quickly. The design of this application can also be expected to contribute positively to improving the operational efficiency of the culinary business, especially in managing orders and transaction data.
Co-Authors Hidayat, Ahmad Tri Muhammad Agus Muljanto Usdeldi, Usdeldi