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All Journal Journal of Economic, Bussines and Accounting (COSTING) jurnal ilmiah hospitality Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Ekonomi Perusahaan
Freddy Rangkuti
Institut Bisnis Dan Informatika Kwik Kian Gie
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PENGARUH TEORI MOTIVASI DUA FAKTOR TERHADAP KEPUASAN KERJA KARYAWAN David Fernando Purba; Freddy Rangkuti
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember 2022 (in Press)
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2282

Abstract

Job satisfaction is an element that is recognized as very important for a company or organization. Someone wants to work because of the emergence of an impulse from within him to get better expectations than before and certainly more satisfying. Frederick Herzberg states that a person when doing his job is influenced by two dominant factors including the Hygiene Factor and the Motivation Factor. Hygiene Factors are maintenance factors related to human nature so that bodily peace is obtained. Motivation Factors are factors related to individual psychological needs such as feeling perfect in doing work. The research method used is judgment sampling by collecting data through questionnaires distributed to 141 respondents who work at the Perkumpulan Strada school, North East Jakarta branch. The measuring instrument in this research is validity test, reliability test, percentage, average, Likert scale, structural equation model. Based on the results of the research, the analysis of the structural equation model shows that there is a significant positive influence of motivator factors on employee job satisfaction. There is a significant positive effect of hygiene factor on employee job satisfaction. There is a positive and significant relationship between motivator factors and hygiene factors.
The Influence of Brand Image Brand Awareness and Promotion on Purchase Decisions for Ubiquiti Brand IT Network Devices in Indonesia Axel Orlen Rondonuwu; Freddy Rangkuti
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 14 No. 12 (2024): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/covalue.v14i12.4356

Abstract

The background of this research is the increasing demand and competition in the wireless network device industry. Ubiquiti, as one of the major players in the industry, needs to understand how brand image, brand awareness, and promotional activities influence consumers' purchasing decisions. This study aims to analyze the influence of brand image, brand awareness, and promotion variables on purchasing decisions on Ubiquiti brand IT network products. Data were collected from 97 respondents, and analysis was conducted on the demographics of respondents, product use, and the influence of independent variables on purchasing decisions. Research analysis method using SPSS. The results showed that the majority of product users were men aged 25-29 years who worked as employees and used the product for less than 1 year. Statistical analysis revealed that the three variables of brand image, brand awareness, and promotion significantly influence purchasing decisions. Brand awareness has been shown to have the most influence, followed by brand image and promotion. This finding is reinforced by brand awareness's largest adjusted R square value (96.8%). The main conclusion is that brand awareness has the most significant influence on consumer purchasing decisions Ubiquiti brand IT network products, followed by brand image and promotion. The implication of this study is the importance of companies in designing effective marketing and branding strategies to improve consumer purchasing decisions. The research provides valuable insights for Ubiquiti and other companies in the wireless networking industry to better understand the factors driving consumer buying behavior, so they can develop targeted marketing strategies and increase their market share.
Formulating marketing strategy of Si Bijak microinsurance using SWOT analysis, marketing mix and Business Model Canvas Utami, Srikandi; Rangkuti, Freddy
Jurnal Ekonomi Perusahaan Vol. 31 No. 1 (2024): March-August 2024
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v31i1.1143

Abstract

Life risks can happen to anyone, including low-income people who are vulnerable to the risk of death and loss of property due to unexpected events. This research uses SWOT analysis, marketing strategy, 7P marketing mix, and Business Model Canvas to find out the causes of sales failure and solutions that can be used as a reference for the sale of Si Bijak microinsurance in the future. This research method uses qualitative methods through literature analysis, data, and information from interviews with 4 (four) subjects directly conducted in November 2023-January 2024 and verified through repeated checks so that it can be analyzed. The results showed the need for repricing and the number of insurance benefits, the addition of diverse marketing communication channels and media, massive sales activities through cooperation with microfinance institutions, social institutions, and communities, development of microinsurance application technology, increasing education/literacy to the public, promotional activities for ease of sales, and supervision and support from regulators.
Analisis Strategi Digital Marketing, Kualitas Pelayanan Dan Inovasi Produk Terhadap Keunggulan Bersaing Pada Jasa Wedding Planner Sanggar Liza Keyvia Setio Chintany; Freddy Rangkuti
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.9636

Abstract

Berdasarkan dengan perhitungan Digital Marketing dengan nilai koefisien sebesar 0,266 dengan taraf signifikan 0,000 < 0,05. Dapat dikatakan, bahwa terdapat pengaruh positif antara Digital Marketing terhadap Keunggulan Bersaing yang terlihat dari pengujian hipotesis pada variable tersebut. Selanjutnya, pada variable Kualitas Pelayanan hipotesis yang diajukan juga diterima, bahwa terhadap pengaruh antara Kualitas Pelayanan dengan Keunggulan Bersaing. Dalam perhitungan Kualitas Pelayanan dengan nilai koefisien 0,513 dengan taraf siginikan 0,000 < 0,05. Dapat dikatakan, bahwa terdapat pengaruh positif antara Kualitas Pelayanan terhadap Keunggulan Bersaing yang terlihat dari pengujian hipotesis pada variable tersebut. Sementara itu, untuk satu hipotesis pada variable Inovasi Produk yang diajukan, yaitu tidak terdapat pengaruh antara Inovasi Produk dengan Keunggulan Bersaing, atau Inovasi Produk memiliki hubungan yang negative terhadap Keunggulan Bersaing. Dengan perhitungan Inovasi Produk dengan nilai koefisien sebesar -0,120 dengan taraf signifikan 0,147 > 0,05. Dapat dikatakan, bahwa terdapat pengaruh negatif antara Inovasi Produk terhadap Keunggulan Bersaing Berdasarkan nilai Standardized Coefficient, maka didapatkan bahwa kualitas pelayanan memiliki nilai paling tinggi, artinya kualitas pelayanan menjadi variable paling berpengaruh terhadap keunggulan bersaing. Kata Kunci: Strategi Digital Marketing, Kualitas Pelayanan, Inovasi Produk, Keunggulan Bersaing, Wedding Planner Sanggar Liza.
The influence of compensation, job stress, and job satisfaction on employee performance in the outsourcing company PT. Citra Bersama Martono, Zwietsy; Rangkuti, Freddy
Jurnal Ekonomi Perusahaan Vol. 31 No. 2 (2024): September 2024 - February 2025
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v31i2.1255

Abstract

This study aims to analyze the influence of job compensation, job stress, and job satisfaction on employee performance in the outsourcing company PT Citra Bersama. The research method used is a quantitative approach with survey techniques. The research population consists of 70 employees working in the company. The analysis results show that job compensation does not have a significant influence on employee performance in the outsourcing company PT Citra Bersama. Job stress does not have a significant relationship with employee performance. Job satisfaction has a significant influence on employee performance in the outsourcing company PT Citra Bersama. Factors such as recognition of performance, career development opportunities, and work-life balance are important in improving employee job satisfaction.
Co-Authors Axel Orlen Rondonuwu David Fernando Purba Keyvia Setio Chintany Martono, Zwietsy Utami, Srikandi