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All Journal Jurnal Riset Akuntansi Maslahah: Jurnal Manajemen dan Ekonomi Syariah
Mustika Ayu Anggreini
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Faktor-Faktor Keberhasilan Perencanaan Pembangunan Berbasis Ekonomi Islam Laiyinna Misqha Efendi; Mustika Ayu Anggreini; Rani Alfiani; Nurhayati Harahap
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 2 No. 1 (2024): Januari : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v2i1.703

Abstract

One tactic to achieve the goals this country seeks is economic growth. Economic development performance is measured based on a number of factors, including population growth, per capita income, unemployment, poverty level and balance of payments. However, in reality, this progress has not provided the best results because the community is still not the main beneficiary. Ultimately, all parties must rethink appropriate development plans to implement in our country considering the increasing rates of unemployment and poverty that are currently occurring. so that neglected communities no longer exist. Experts in the fields of economics, society and politics are starting to study how to achieve effective development without being plagued by unemployment and poverty. The interesting aspect of these studies actually comes from Muslim economists and thinkers. They present new options along with the development of new theories about Islamic economics. Adherents of sharia economics which are based on Islamic sharia principles are expected to behave professionally and demonstrate neatness, honesty, orderliness and regularity in their processes. This article aims to investigate how an Islamic economic perspective on development can address the problems of poverty, unemployment and equality, starting with the arguments given above.
Peran Digital UMKM dalam Meningkatkan Daya Saing: Studi Kasus UMKM Halal Kota Medan Mustika Ayu Anggreini; Zuhrinal M Nawawi
Jurnal Riset Akuntansi Vol. 3 No. 4 (2025): November: Jurnal Riset Akuntansi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jura-itb.v3i4.4627

Abstract

Digital transformation has become a strategic necessity for Micro, Small, and Medium Enterprises (MSMEs) in responding to global competition, including halal MSMEs in Medan City, which possess significant potential but still face challenges in accessing technology, mastering digital skills, and reaching broader markets. This study aims to analyze the role of digital marketing in enhancing the competitiveness of halal MSMEs, identify the benefits obtained from the implementation of digital strategies, and uncover the obstacles encountered during the digitalization process. Employing a qualitative approach with a case study design, primary data were collected through in-depth interviews, field observations, and documentation from seven halal MSMEs in Medan City. The findings indicate that the active utilization of digital marketing, particularly through social media and e-commerce platforms, contributes to increased business visibility, expanded consumer reach, and enhanced customer loyalty. However, the digitalization process remains hindered by low digital literacy, limited infrastructure, and a shortage of skilled labor. These findings affirm the importance of integrating halal values with digital technology as an effective adaptive strategy in addressing modern market dynamics. This research offers a conceptual contribution to the literature on the synergy between digitalization and the halal economy and provides practical implications for MSME actors and policymakers in designing contextually relevant and sustainable digital empowerment programs.
Co-Authors Annisa Ulul Azmi Panjaitan Hasriyati Hanum Siregar Jodi Syahputra Laiyinna Misqha Efendi Nurhayati Harahap Rani Alfiani Tambunan, Khairina Zuhrinal M. Nawawi