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All Journal Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Bisma : Business and Management Journal
Husnah, Dalilatul
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

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Analisis Penggunaan E-Bekal Terhadap Minat Beli Santri Pondok Pesantren Nurul Jadid Lailatus Syarifah; Husnah, Dalilatul; Hasanah, Dini Wasilatul
BISMA : Business and Management Journal Vol. 1 No. 04 (2023): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v1i04.631

Abstract

E-bekal is an electronic currency founded by the Nurul Jadid Islamic Boarding School which is used as a commodity. This research on the use of E-Provisions on students' buying interest uses a quantitative descriptive approach. This research was implemented at the Nurul Jadid Islamic Boarding School because based on the results of initial research observations, the Islamic Boarding School has an electronic payment facility, namely E-Supplies, which can influence students' buying interest. This research uses quantitative methods. Apart from that, the research results show that E-supplies play a constructive and significant role in controlling student spending, with an influence of 83.7%. This shows that the existence of E-supplies can increase students buying interest and can also fulfill their daily needs.
Strategi Pemasaran Melalui Media Sosial dalam Meningkatkan Penjualan : Studi Kasus Yowes Mie Husnah, Dalilatul; Fahrudin, Fahrudin
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 5 No 2 (2025): Edisi Mei 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v5i2.1969

Abstract

Digitalization is growing rapidly, especially in marketing strategies through social media applications, so that it can increase sales. Yowes Mie business utilizes social media as an effective and efficient means of promotion. The purpose of this study is to determine effective social media marketing strategies in increasing sales of the Yowes Mie business. This study is expected to be a reference in designing a more appropriate marketing strategy for the development of digital technology. Proper use of social media can be an efficient solution to increase sales and expand market reach without having to spend a lot of money. This study uses a qualitative method using field research. Data were collected through in-depth interviews with business owners, employees, and consumers, as well as direct observation of marketing activities on social media such as Instagram and TikTok. Documentation in the form of promotional content, customer comments, and sales reports were also analyzed to support data validity. This approach was chosen to explore in depth the marketing practices carried out and their impact on the business. The results of the study indicate that marketing strategies through social media are effective in increasing sales at the Yowes Mie business. The marketing strategy used by Yowes Mie through social media includes the use of attractive visual content by uploading aesthetic photos and creative videos used to increase consumer appeal, the use of interactive features such as stories and reels. As well as the preparation of a consistent upload schedule, namely the content "Kamies Manies", a challenge giveaway held every Thursday. This strategy is also supported by the selection of platforms that are in accordance with the target market, namely Instagram and TikTok, which are popular among young people. The results of implementing this strategy show a gradual increase in sales.
Co-Authors Fahrudin Fahrudin Hasanah, Dini Wasilatul Lailatus Syarifah