Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam
Siagian, Salsabilla
Universitas Islam Negeri Sumatera Utara
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
DETERMINANTS OF FACTORS INFLUENCING THE PURCHASE DECISIONS OF CHATIME BEVERAGES BY GENERATION Z IN NORTH SUMATRA: THE ROLE OF SELF-CONTROL AS A MODERATING VARIABLE Siagian, Salsabilla; Tarigan, Azhari Akmal; Lubis, Fauzi Arif
HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam HUMAN FALAH: Jurnal Ekonomi Dan Bisnis Islam │ Vol. 11 │ No. 1 │ 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/hf.v11i1.20172

Abstract

This study aims to analyze the influence of e-money, promotions, and lifestyle on the purchase decisions of Chatime beverages among Generation Z in North Sumatra, with self-control as a moderating variable. Data were collected through a survey of 100 Generation Z respondents who met the research criteria. The data analysis technique used was the Moderated Regression Analysis (MRA). Data processing was conducted using SPSS 25. The results indicate that e-money, promotions, and lifestyle significantly affect the purchase decisions of Chatime beverages among Generation Z in North Sumatra Medan. Furthermore, simultaneous analysis shows that e-money, promotions, and lifestyle collectively have a significant influence on purchase decisions. However, self-control does not have a significant impact on purchase decisions. Additionally, self-control does not significantly strengthen the relationship between e-money and lifestyle. Self-control significantly weakens the relationship between promotions and purchase decisions and significantly strengthens the relationship between lifestyle and purchase decisions.
Co-Authors Arifin Fauzi Lubis Azhari Akmal Tarigan