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All Journal Widya Balina :Jurnal Ilmu Pendidikan dan Ekonomi SULTANIST: Jurnal Manajemen dan Keuangan
Bayani, Luthfiah Nur
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Economics, Econometrics & Finance

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Kunci Pelaksanaan Kegiatan Logistik Halal di Indonesia Dalam Praktik Logistik Global Suhairi, Suhairi; Prameswari, Ardhia; Octavia, Dindy Rizka; Bayani, Luthfiah Nur
Widya Balina Vol 8 No 1 (2023): Jurnal Ilmu Pendidikan dan Ekonomi
Publisher : widya balina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53958/wb.v8i1.172

Abstract

Penelitian ini bertujuan untuk mengetahui strategi atau hal penting yang harus dilakukan agar logistik halal di Indonesia dapat terlaksana atau tercapai secara efektif dalam lingkup logistik global. Adapun untuk metode penelitian yang digunakan adalah penelitian deskriptif kualitatif melalui studi kepustakaan (literature review) yang dimana menjelaskan fenomena dan data serta penelitian terdahulu, kemudian menarik kesimpulan dari permasalahan yang ada secara lebih akurat dan jelas dari fakta-fakta yang ada. Untuk hasil penelitian ini ialah terdapat beberapa hal penting yang dapat menjadi pendorong kesuksesan Logistik Halal di Indonesia yang diantaranya yaitu 1) Dukungan pemerintah untuk mendorong perkembangan Logistik Halal dengan memperketat kebijakan mengenai sertifikasi halal 2) Memberikan pelatihan dan peningkatan manajemen pengetahuan yang berperan meningkatkan kemampuan pegawai. 3) Pengembangan Lanjutan dalam hal teknologi meliputi pengembangan sistem pelacakan seperti penambahan sistem sensor DNA dan sertifikasi di pergudangan, distributor, dan penjual, serta sertifikasi di penyedia produk hingga penjual ditambah dengan penerapan sistem logistik lima titik pembelian untuk inovasi berkelanjutan dan pengurangan biaya.
THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY, AND SERVICE QUALITY ON CONSUMER SATISFACTION OF MIE GACOAN ON THE PEOPLE OF MEDAN CITY Bayani, Luthfiah Nur; Anggraini, Tuti; Rahma, Tri Inda Fadhila
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 12 No. 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v12i2.687

Abstract

Consumer satisfaction is an important aspect for a company to be able to maintain its image to the wider community for the sake of its business sustainability. This needs to start by providing the best quality from physical and non-physical aspects which will then create a separate experience in the minds of consumers in experiencing the product. The purpose of this study is to determine the influence of brand image, product quality, and service quality on consumer satisfaction of Mie Gacoan in the people of Medan City. This type of research is quantitative. The sample measurement used the Lemeshow formula and a sample of 96 respondents was obtained. The data processing process was carried out by taking data from a google form questionnaire and then analyzed using SEM techniques in the SmartPLS 3.0 application. The results obtained from this study show that: Brand image variables have no effect and are not significant to consumer satisfaction. The product quality variable has a positive and significant effect on consumer satisfaction. And the service quality variable has a positive and significant effect on consumer satisfaction. For better business development, companies must be active in providing their best strategies and pay attention to consumer desires to create consumer satisfaction for their products.
Co-Authors Octavia, Dindy Rizka Prameswari, Ardhia Rahma, Tri Inda Fadhila Suhairi Suhairi Tuti Anggraini