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p-Index From 2021 - 2026
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All Journal Communications International Journal of Educational and Life Sciences (IJELS)
Moehammad Iqbal Sultan
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Religion Humanities Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Navigating the Digital Frontier: Challenges and Opportunities for Journalism in the Digital Age Moehammad Iqbal Sultan; Andi Subhan Amir
International Journal of Educational and Life Sciences Vol. 1 No. 1 (2023): September 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijels.v1i1.326

Abstract

The digital age has brought about unprecedented changes in the field of journalism, reshaping the way news is produced, distributed, and consumed. This article explores the multifaceted challenges and opportunities that contemporary journalism faces in this digital landscape. Drawing upon a diverse set of academic references and industry insights, we examine the evolving role of journalists, the impact of social media, the rise of data journalism, and the need for media literacy in today's society. By understanding these dynamics, journalists and news organizations can better navigate the complexities of the digital frontier and continue to serve as reliable sources of information in an ever-changing media ecosystem.
Systematic Literature Review: Pengaruh Pemasaran Digital Terhadap Keputusan Pembelian Konsumen Imran; Moehammad Iqbal Sultan; Muh. Akbar
Communications Vol. 8 No. 1 (2026): COMMUNICATIONS
Publisher : Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/communications.8.1.2

Abstract

The purpose of this study was to answer the question of how digital marketing influences consumer purchasing decisions. The research method uses a systematic literature review. Based on the results of the literature review, researchers found 200 articles using the publish or perish (PoP) application with a narrowed article search from 2019 to 2020, which were then filtered into 10 articles that were analysed in depth. The findings show that some digital marketing has a positive and significant influence on consumer purchasing decisions. Most of the studies analysed show that optimising internet media through digital marketing strategies involving platforms such as social media can increase consumer interaction and can influence purchasing decisions. Tujuan penelitian ini adalah untuk menjawab pertanyaan tentang bagaimana pengaruh pemasaran digital terhadap keputusan pembelian konsumen. Metode penelitian menggunakan systematic literature review. Berdasarkan hasil tinjauan literatur, penelti menemukan 200 artikel dengan menggunakan aplikasi publish or perish (PoP) dengan pencarian artikel dipersempit dari tahun 2019 hingga 2020, yang kemudian disaring menjadi 10 artikel yang dianalisis secara mendalam. Temuan menunjukkan bahwa pemasaran digital mempunyai pengaruh positif dan signifikan terhadap keputusan pembelian konsumen. Sebagian besar penelitian yang dianalisis menunjukkan bahwa optimalisasi media internet melalui strategi pemasaran digital dengan melibatkan platform seperti media sosial dapat meningkatkan interaksi konsumen dan dapat mempengaruhi keputusan pembelian.
Co-Authors Andi Subhan Amir Imran Muh. Akbar