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All Journal International Journal of Educational and Life Sciences (IJELS) International Journal of Applied and Scientific Research (IJASR) International Journal of Global Sustainable Research International Journal of Integrated Science and Technology
Jignesh Vidani
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Religion Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Golden Arches of Success: Enhancing Customer Relationship Management at McDonald's, Wide Angle, Ahmedabad Dharmik Chalplot; Smilee Jagetiya; Jignesh Vidani
International Journal of Educational and Life Sciences Vol. 2 No. 4 (2024): April 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijels.v2i4.1731

Abstract

Customer Relationship Management (CRM) is crucial in the retail business, especially in the highly competitive fast-food sector. This research examines the customer relationship management (CRM) strategies used by McDonald's, Wide Angle in Ahmedabad. The objective is to get insights into their methods of managing customer relationships and improving corporate performance. The goals include evaluating current CRM strategies, identifying strengths and areas for improvement, and offering practical suggestions to increase CRM performance. The study used a qualitative research methodology, including semi-structured interviews with branch managers to get in-depth understanding of McDonald's customer relationship management (CRM) activities. The key results include McDonald's tactics for managing data, techniques for segmenting customers, avenues for contact, and programmes for fostering loyalty. The investigation demonstrates a significant focus on customisation, the use of technology, and the incorporation of client feedback methods. The strengths that have been highlighted include the implementation of comprehensive communication strategies and the successful implementation of loyalty programmes. On the other hand, the problems that need to be addressed are the integration of feedback into practical and effective initiatives.
To study impact of Brand Engagement on Customer Satisfaction for Flipkart E-Commerce Services Among People Living in Ahmedabad City Viral Vijay Singh Jadoun; Bunty Kailash Dinodiya; Jignesh Vidani
International Journal of Educational and Life Sciences Vol. 2 No. 4 (2024): April 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijels.v2i4.1733

Abstract

These Survey Results highlight the importance of brand engagement initiatives, such as social media campaignhs, email newsletters, loyalty programs, special offers or discount, and interactive content, in influencing customer satisfaction with flipkart's e-comerce services in ahmedabad city, Nonetheles, there is room for improvement to enhance overall satisfaction and make more effective use of features like augemented reality. The insights gained from this survey will assist flipkart in optimizing its brand engagement startegies and improving customer satisfaction among residents of ahmedabad City. This Survey also revealed that while flipkart augmented reality feature was rated neutral by half of the respondents (50%), approximately 48% reported using Flipkart pay Later. in terms of overall satisfaction with Flipkart's e comerce ssaervices, nearly half of the respondents expressed a neutral level of satisfaction (49.3%). Homever, approximately 54% of the respondents reported that Flipkart's brand engagement initiaves have positively influenced them, and 49.3 % stated their likehood to recommend Flipkart's services based on their brand engagement experiences. Over half of the respondents (52%) expressed their willingness to participate in a follow-up interview, indicating their interes in providing feedback and suggesting to improve Flipkart's e-commerce services.
To Study the Consumer Preference Between Coca-Cola and Pepsi in Rajkot City Chotaliya Bhavin; Pandya Bansari; Jignesh Vidani
International Journal of Educational and Life Sciences Vol. 2 No. 11 (2024): November 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijels.v2i11.2714

Abstract

This study examines Rajkot consumers' preferences between Coca-Cola and Pepsi, with particular attention to variables including accessibility, frequency of use, flavour perception, packaging, branding, price sensitivity, and the influence of age groups. By means of hypothesis testing and correlation analysis, the study pinpoints the primary variables influencing brand preference in the area. Although availability and frequency of consumption differ among age groups, the results show that they have little effect on brand preference, indicating that outside variables like distribution channels and regional habits play a larger role. Age group does not significantly influence brand preference, with both Coca-Cola and Pepsi appealing to consumers across all age categories. Taste perception was found to be a differentiated variables between the two brands, but its weak resemblance with brand preference indicates that taste is not the only factor that dominates consumer decisions. In addition, packaging and branding were shown to be influential, with a strong correlation between brand image and consumer preference. Price sensitivity and special offers were found to have limited impact, reinforcing the idea that branding and emotional connections are more powerful determinants of choice. The study concludes that while availability and taste matter, factors like branding, packaging, and emotional appeal play a more crucial role in shaping consumer behaviour. The future researches may include the factors like sustainability factors and consumer preferences on health sector. This study clarifies the influence of both the brands on the consumers is competitive.
To Study the GenZ Perception About Netflix Subscription Plan in Ahmedabad City Indraraj Roy; Krudit Mori; Jignesh Vidani
International Journal of Educational and Life Sciences Vol. 2 No. 12 (2024): December 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijels.v2i12.2809

Abstract

This research examines the perceptions of Generation Z in Ahmedabad on Netflix subscription plans, particularly on key factors that guide their decisions on subscribing to the platform. The research utilizes hypothesis testing to evaluate variables such as affordability, localized content, promotional offers, peer influence, and user experience. Findings show that students and young professionals are highly associated with affordability as a key consideration. The study also highlights the prominence of localized content, which postulates that culturally relevant programs increase the appeal of viewing on Netflix in regional markets. Promotion and peer influence are also influences, highlighting social validation in addition to the use of targeted discounts as a motivational factor for subscriptions. Despite weak associations with factors such as binge-watching and user-friendly interface, research shows that an overall approach to include affordability, cultural relevance, and positive user experiences is what would attract and retain Generation Z subscribers. Implications would then spread to marketing strategies and content development targeting improvement in engagement with the group. Future studies should be extended to comparative studies with other OTT platforms, broader demographic insights, and the impact of economic and technological shifts on consumer behavior. These findings contribute to a deeper understanding of digital consumption patterns and strategic approaches in the OTT industry.
Co-Authors Abhay Javiya Akash Jadav Ankit Vataliya Arima Singh Aryan Shingala Avadhi Kothiya Bansari Mansata Bunty Kailash Dinodiya Chirag Chauhan Chotaliya Bhavin Darsh Parekh Dharmik Chalplot Dhruval Bhalani Dhruvraj Rajpurohit Divya Shah Grancy Kaneria Harsh Ravani Harshil Prajapati Harshiv Parmar Himani Solanki Hiten Solanki Indraraj Roy Jaykishan Gautam Jigar Pandya Keval Kantesariya Krishna Trivedi Krudit Mori Manan Prajapati Manushi Desai Mayuri Gosai Mohammed Zaid Saiyed Monil Kotadia Nagpal Makwana Pandya Bansari Pratik Gosiya Pratiksha Agrawat Priyanshu Jani Romil Vyas Ronit Modi Rupashree Nandy Sanjit Mahota Shubham Suthar Smilee Jagetiya Uday dedaniya Vasu Kotadiya Vidhi Sheth Viral Vijay Singh Jadoun