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All Journal Mafaza : Jurnal Pengabdian Masyarakat Ummul Qura : Jurnal Ilmiah Institut Pesantren Sunan Drajat (INSUD) Lamongan Opportunity Jurnal Penelitian dan Pengabdian Masyarakat Edu Journal Innovation in Learning and Education
Setyowati, Suci Yongki
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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Journal : Opportunity Jurnal Penelitian dan Pengabdian Masyarakat

 1 
Pendampingan dan Sosialisasi Pembuatan Lapak Online Berbasis Digital Marketing untuk Meningkatan Pendapatan Pedagang Pasar Sunan Drajat Lamongan Setyowati, Suci Yongki; Ismiasih, Novi; Mustika, Tito Nur
Opportunity Jurnal Penelitian dan Pengabdian Masyarakat Vol 1 No 2 (2023): Opportunity Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Pesantren Sunan Drajat Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/oppotunity.v1i2.709

Abstract

Sunan Drajat Lamongan Traditional Market is a market with a relatively large number of traders. This market provides various kinds of needs, from household needs, typical Lamongan souvenirs, and etc. However, along with the rapid development of technology, some traders are experiencing difficulties due to the proliferation of online markets circulating in the trading world. Traders stated that now the profit they get is not what it used to be. This is because consumers prefer to shop through digital marking(online markets). Therefore, the team of lecturers at the Sunan Drajat Islamic Boarding School Institute held socialization and assistance in the digital marketing sector, especially the creation of online stalls for Sunan Drajat Lamongan market traders. This activity aims to help traders compete in this digital marketing era. Apart from that, this activity also helps traders to improve and expand the marketing reach of their products through creating online stalls. From this activity, 10 traders have received socialization and assistance regarding creating online shop and how to operate them. In the monitoring carried out, the activity of creating online shop was apparently able to increase the income of traders. Within 2 weeks after the operation of the online shop that had been created, majority traders stated that they received additional income from buyers' orders through the online shop. This is in line with the aim of holding this activity.
Penyuluhan Metode Pembayaran QRIS/Scan QR Code pada Pelaku UMKM di Desa Banjarwati Kec. Paciran Tito Nur Mustika; Setyowati, Suci Yongki; Ismiasih, Novi
Opportunity Jurnal Penelitian dan Pengabdian Masyarakat Vol 1 No 2 (2023): Opportunity Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Pesantren Sunan Drajat Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/oppotunity.v1i2.712

Abstract

Cash payments using currency, especially banknote, are often used in buying and selling transactions. Sometimes paying for banknote makes the seller confused about finding change, if the nominal value of the banknote is too large compared to the price of the item. Business actors must also increase their vigilance against the rise of counterfeit banknote. With the QRIS (Quick Response Code Indonesian Standard) payment method, it is hoped that business actors will not have to be confused about looking for change or worry about counterfeit money being widely circulated. There are many benefits of QRIS, such as increasing sales, practical, efficient, safe in transactions, increasing business popularity. Therefore, the service team provides outreach to business actors. The counseling aims to introduce and explain the importance of having QRIS. The team used communicative and interview methods. Business people are very enthusiastic about having QRIS after the team gave a presentation about the QRIS payment method.
Pendampingan dan Sosialisasi Pembuatan Lapak Online Berbasis Digital Marketing untuk Meningkatan Pendapatan Pedagang Pasar Sunan Drajat Lamongan Setyowati, Suci Yongki; Ismiasih, Novi; Mustika, Tito Nur
Opportunity Jurnal Penelitian dan Pengabdian Masyarakat Vol 1 No 2 (2023): Opportunity Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Pesantren Sunan Drajat Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/oppotunity.v1i2.709

Abstract

Sunan Drajat Lamongan Traditional Market is a market with a relatively large number of traders. This market provides various kinds of needs, from household needs, typical Lamongan souvenirs, and etc. However, along with the rapid development of technology, some traders are experiencing difficulties due to the proliferation of online markets circulating in the trading world. Traders stated that now the profit they get is not what it used to be. This is because consumers prefer to shop through digital marking(online markets). Therefore, the team of lecturers at the Sunan Drajat Islamic Boarding School Institute held socialization and assistance in the digital marketing sector, especially the creation of online stalls for Sunan Drajat Lamongan market traders. This activity aims to help traders compete in this digital marketing era. Apart from that, this activity also helps traders to improve and expand the marketing reach of their products through creating online stalls. From this activity, 10 traders have received socialization and assistance regarding creating online shop and how to operate them. In the monitoring carried out, the activity of creating online shop was apparently able to increase the income of traders. Within 2 weeks after the operation of the online shop that had been created, majority traders stated that they received additional income from buyers' orders through the online shop. This is in line with the aim of holding this activity.
Penyuluhan Metode Pembayaran QRIS/Scan QR Code pada Pelaku UMKM di Desa Banjarwati Kec. Paciran Tito Nur Mustika; Setyowati, Suci Yongki; Ismiasih, Novi
Opportunity Jurnal Penelitian dan Pengabdian Masyarakat Vol 1 No 2 (2023): Opportunity Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Pesantren Sunan Drajat Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/oppotunity.v1i2.712

Abstract

Cash payments using currency, especially banknote, are often used in buying and selling transactions. Sometimes paying for banknote makes the seller confused about finding change, if the nominal value of the banknote is too large compared to the price of the item. Business actors must also increase their vigilance against the rise of counterfeit banknote. With the QRIS (Quick Response Code Indonesian Standard) payment method, it is hoped that business actors will not have to be confused about looking for change or worry about counterfeit money being widely circulated. There are many benefits of QRIS, such as increasing sales, practical, efficient, safe in transactions, increasing business popularity. Therefore, the service team provides outreach to business actors. The counseling aims to introduce and explain the importance of having QRIS. The team used communicative and interview methods. Business people are very enthusiastic about having QRIS after the team gave a presentation about the QRIS payment method.
Co-Authors Ismiasih, Novi Mustika, Tito Nur Nikmah, Nafidatun Tito Nur Mustika