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All Journal Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Compromise Journal : Community Proffesional
Rina Purwanti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Public Health

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Pengaruh Matakuliah Kewirausahaan Terhadap Minat Berwirausaha Pada Mahasiswa Pendidikan Vokasional Desain Fashion Universitas Ngudi Waluyo Rina Purwanti; Jaya Ramadey Bangsa
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 6 (2023): DESEMBER : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i6.415

Abstract

The aim of this research is to determine the influence of entrepreneurship courses on students' interest in becoming entrepreneurs in the Fashion Design Vocational Education study program. This research is important because research on the influence of entrepreneurship courses on students' interest in entrepreneurship in the Fashion Design Vocational Education study program is the first to be conducted. Entrepreneurship courses are one of the courses that students must take. The respondents selected and used in this research were students of the Fashion Design Vocational Education study program. This research was conducted using a survey method using a list of questions (questionnaire) as the main instrument in collecting primary data. From the results of the research and discussion, it can be concluded that entrepreneurship courses have an influence on interest in entrepreneurship among students in the Fashion Design Vocational Education study program at Ngudi Waluyo University, because by taking entrepreneurship courses students gain insight into the concept of entrepreneurship and train entrepreneurial skills which include entrepreneurial characteristics, motivation, business plan, human resources, production and marketing which can increase interest in entrepreneurship and gain experience which can change students' mindset and behavior so that they have an interest in entrepreneurship
Manajemen Strategi Pada Lembaga Kursus Dan Pelatihan (LKP) Dessy Kecamatan Bergas Rina Purwanti; Purwosiwi Pandansari
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 4 (2023): Juli : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i4.280

Abstract

This research is a type of qualitative descriptive research, because in this research it will describe the condition of the object and the researcher plays the role of being the key instrument that will process the data. This research was carried out naturally, this research chose to focus on the conditions existing at the Dessy Course and Training Institute (LKP), Bergas District. The data collection technique in this research uses 3 data collection techniques, namely semi-structured interviews, documentation and triagulation. The data sources in this research are subject sources who have the information needed to support this research, namely managers, teachers, employees, members and alumni of LKP Dessy. LKP is a form of non-formal education unit organized for people who need knowledge, skills, life skills and attitudes to develop themselves, develop their profession, work, do independent business and/or continue their education to a higher level. In carrying out the LKP, good management is also required, namely in the selection of management strategies by the management. Strategic management is a series of managerial decisions and actions that determine company performance in the long term. Strategic management includes long-term planning, strategy implementation, evaluation and control. This research aims to qualitatively describe strategic management at LKP Dessy, Bergas District. The results of the analysis show that strategic management at LKP Dessy can be described using one of the stages in company development, namely strategic management whose components include environmental observation, strategy formulation by determining the LKP program plan, LKP program planning, strategy implementation, evaluation and control.
Pemberdayaan Perempuan Melalui Pelatihan Video Marketing “Reels Instagram” Guna Meningkatkan Penjualan Produk Fashion di Desa Kemitir, Kabupaten Semarang Setya Indah Isnawati; Rina Purwanti; Ulfamiyati Ulfamiyati; Prajna Paramita
Compromise Journal Community Proffesional Service Journal Vol. 2 No. 3 (2024): Compromise Journal: Community Professional Service Journal
Publisher : LPPM STIKES KESETIAKAWANAN SOSIAL INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57213/compromisejournal.v2i3.292

Abstract

Video marketing strategy plays a very big role in efforts to reach potential customers and campaigns for a brand which will have an impact on increasing product sales. One of the online business people with the greatest interest is women. This is because women have free time to run their business 24 hours a day, as well as business communication skills that can easily influence potential customers. However, on the other hand, the acceleration of technology means that most, if not all, business people must be able to keep up. The most important factor is skills in managing marketing content which is the main media in online business. Women are actually connoted as a gender that is less skilled in technology and is forced to master marketing content. Therefore, this community service activity is intended to provide a solution in the form of training in creating marketing video content to improve marketing so that it has an impact on increasing product sales. The method used is in the form of direct assistance and training in making marketing videos, with the target object being women business actors and non-business actors, who are members of the Kemitir Village PKK. The results and outcomes of this service activity are the creation of new skills for women in Kemitir Village in making short videos which are uploaded to Instagram reels as marketing content.
Co-Authors Jaya Ramadey Bangsa Prajna Paramita Setya Indah Isnawati Ulfamiyati Ulfamiyati