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All Journal Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Restu Putri Permatasari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Pengaruh Brand Image, Presepsi Harga, Dan Promosi Terhadap Keputusan Pembelian Produk Mie Gacoan Di Wilayah Solo Restu Putri Permatasari; Oktafianis Oktafianis; Rayhan Gunaningrat
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 1 (2024): FEBRUARI : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i1.624

Abstract

This research aims to determine the influence of brand image, price perception, and promotion on the purchasing decisions of Mie Gacoan products in the Solo region. The study utilizes a quantitative approach, employing primary data obtained through distributing written instruments or questionnaires and receiving responses from 100 samples. Smart PLS (Partial Least Square) analysis is used to evaluate the hypotheses in this research, which is a quantitative approach. Based on the results of the Smart PLS analysis conducted, it shows that purchasing decisions are positively (significantly) influenced by brand image, price perception, and promotion.
Dampak Pelatihan Pengembangan, Motivasi Kerja, dan Perilaku Organisasi Terhadap Prestasi Kerja Pada Dinas Lingkungan Hidup Surakarta Restu Putri Permatasari; Agus Suyatno; Khabib Alia Akhmad
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i3.250

Abstract

Study This aim for know influence training and development, motivation work, and behavior organization to performance Work Environmental Service employes Long live the city of Surakarta. Study This use method study quantitative. Population in study is Environmental Service employees Live the working city of Surakarta more of 1 (one) year and amount sample in study This as many as 60 respondents use technique purposive sampling. Variables used​ in study This is training and development, motivation work, behavior organization, and achievement Work employee. Data used in research in the form of primary data. Method data collection used is questionnaire. Research result This pointed out that training and development influential positive and significant to performance Work employees, motivation Work influential positive and significant to performance Work employees, behavior organization influential positive and significant to performance Work employees, as well training and development, motivation work, and behavior organization in a way simultaneous (together) influence to performance Work employee.
Co-Authors Agus Suyatno KHABIB ALIA AKHMAD Oktafianis Oktafianis Rayhan Gunaningrat