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All Journal Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis
Wahyudin Yusuf
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Persaingan Pemasaran Mengenai Kuliatas Produk Dan Jaringan Bisnis Pada Karsa Mahardika Nusantara Resya Dwi Marselina; Ayu Wandira; Broderix Nicender; Ilham Muharman; Wahyudin Yusuf
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2024): APRIL : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i2.690

Abstract

This article aims to determine marketing competition regarding product quality and business networks at Karsa Mahardika Nusantara. This research focuses on the marketing and quality of products and business networks that have been carried out by Karsa Mahardika Nusantara. Observation and interviews are data collection techniques in this research. Based on the results of this research analysis, it can be concluded that Karsa Mahardika Nusantara has done marketing well and is able to compete with similar competitors, even though they have to expand their marketing area, Karsa Mahardika Nusantara is confident in the quality and materials they have so that they continue to grow and develop well until now.
Proses Produksi dan Pengembangan UMKM Bolu Keju Sabilulungan Agus Sutardi; Chyntia Ika Pertiwi; Fitria Anjarsari; Nunik Nur Asiah Jamil; Wahyudin Yusuf; Broderix Nicender Sorongan
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 2 (2024): APRIL: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i2.715

Abstract

This research aims to determine the feasibility of the Sabilulungan Cheese Cake business based on Marketing Aspects, Technical and Operational Aspects, Management and Organizational Aspects, and Financial Aspects. The data collection method in this research is field study with descriptive methods. The data collection techniques used were interviews, observation and documentation. This research shows that the Sabilulungan Cheese Cake business development plan is declared feasible to implement in terms of Marketing Aspects, Technical and Operational Aspects, Management and Organizational Aspects, and Financial Aspects.
Co-Authors Agus Sutardi AYU WANDIRA Broderix Nicender Broderix Nicender Sorongan Chyntia Ika Pertiwi Fitria Anjarsari Ilham Muharman Nunik Nur Asiah Jamil Resya Dwi Marselina