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All Journal Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Ira Nuriasanti 
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Digital Marketing Melalui Marketplace Pada UMKM CV. Rapoviaka Simple Rini Yuliana; Maskuri Sutomo ; Ira Nuriasanti ; Wiri Wirastuti  
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2024): APRIL : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i2.707

Abstract

In the current era, digital marketing has become one of the marketing strategies used by business people today, digital marketing has become a solution for business people to expand their business environment, both micro and macro business people. The aim of this research was to determine and analyze digital marketing strategies in marketplaces (Shopee and Tokopedia) to market products and identify existing strengths, weaknesses, opportunities and threats using SWOT analysis. The method used in this research is qualitative. Simple Rapoviaka has just created a marketing strategy through the Shopee marketplace and Tokopedia to increase its market share, implementing digital marketing carried out by CV. Rapoviaka simple aims to increase sales. This is because consumers are wider, closer, and check the quality and reputation of products, using online transactions. This could be an example for other MSMEs, where CV. Rapoviaka Simple itself is still distributing its products to its marketing partners, namely Palu souvenir shops offline and now they are selling  
Co-Authors Maskuri Sutomo Rini Yuliana Wiri Wirastuti