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All Journal Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan JEBD
Nia Nadilla
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering

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Pengaruh Kualitas Produk dan Harga Terhadap Loyalitas Pelanggan Dengan Kepercayaan Merek Sebagai Variabel Intervening Pada CV. Maju Jaya Motor Pasaman Barat Geret, Marta; Emil Salim; Nia Nadilla
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas produk dan harga terhadap loyalitas pelanggan dengan kepercayaan merek sebagai variabel intervening pada CV. Maju Jaya Motor Pasaman Barat. Penelitian ini menggunakan metode pengumpulan data melalui survei dan menyebarkan kuesioner kepada 100 responden. Teknik analisa data yang digunakan adalah analisis structural equation modelling (SEM) dengan partial least square (PLS) 3.0. Hasil penelitian yang didapatkan bahwa 1) Terdapat pengaruh positif yang signifikan dari kualitas produk terhadap loyalitas pelanggan pada konsumen CV. Maju Jaya Motor. 2) Terdapat pengaruh negatif yang signifikan dari kualitas produk terhadap kepercayaan merek pada konsumen CV. Maju Jaya Motor. 3) Terdapat pengaruh negatif yang tidak signifikan dari harga terhadap loyalitas pelanggan pada konsumen CV. Maju Jaya Motor. 4) Terdapat pengaruh positif yang signifikan dari harga terhadap kepercayaan merek pada konsumen CV. Maju Jaya Motor. 5) Terdapat pengaruh negatif yang tidak signifikan dari kepercayaan merek terhadap loyalitas pelanggan pada konsumen CV. Maju Jaya Motor. 6) Terdapat kepercayaan merek tidak mampu memediasi kualitas produk terhadap loyalitas pelanggan pada konsumen CV. Maju Jaya Motor. 7) Terdapat kepercayaan merek tidak mampu memediasi harga terhadap loyalitas pelanggan pada konsumen CV. Maju Jaya Motor.
Pengaruh Efektivitas Kerja, Efisiensi Kerja Terhadap Kinerja Pegawai Dengan Work Life Balance Sebagai Variabel Intervening Padasekretariat Daerah Kabupaten Pasaman Rahmalia Farah Diza; Hilda Mary; Nia Nadilla
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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This study aims to analyze the effect of work effectiveness and work efficiency on employee performance with work life balance as an intervening variable at the Regional Secretariat of Pasaman Regency. The research applies a quantitative approach using a survey method through questionnaires distributed to 105 respondents. Data analysis was conducted using Structural Equation Modeling based on Partial Least Square (SEM-PLS) with SmartPLS software. The results indicate that work effectiveness has a positive and significant effect on work life balance and employee performance. Work efficiency has a negative and insignificant effect on work life balance and employee performance. Work life balance has a positive and significant effect on employee performance. Indirectly, work effectiveness significantly influences employee performance through work life balance, while work efficiency does not show a significant indirect effect. The contribution value of work effectiveness and work efficiency to work life balance is 86.4%, and to employee performance is 63.9%. These findings emphasize that improving work effectiveness and maintaining work life balance are key factors in enhancing employee performance in government institutions.
Pengaruh Kepemimpinan Dan Work Life Balance , Terhadap Kinerja Pegawai Melalui Produktivitas Kerja Sebagai Variabel Intervening Pada Sekretariat Daerah Kabupaten Padang Pariaman Resha Aulia Putri; Hilda Mary; Nia Nadilla
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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This study aims to analyze and examine the influence of Leadership and Work-Life Balance on Employee Performance through Work Productivity as an intervening variable at the Regional Secretariat of Padang Pariaman Regency. This research employed a quantitative approach using a survey method. The population consisted of all employees of the Regional Secretariat of Padang Pariaman Regency, with a total sample of 108 respondents obtained through a saturated sampling technique. Data were collected using questionnaires that had been tested for validity and reliability. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with SmartPLS 3.0 software. The results indicate that Leadership has a positive and significant effect on Work Productivity. Work-Life Balance also has a positive and significant effect on Work Productivity. Furthermore, Leadership and Work-Life Balance each have a positive and significant effect on Employee Performance. Work Productivity has a positive and significant effect on Employee Performance. Additionally, Work Productivity successfully mediates the relationship between Leadership and Work-Life Balance on Employee Performance. The R-Square value shows that the contribution of Leadership and Work-Life Balance to Work Productivity is 0.818 or 81.8%, while their contribution to Employee Performance is 0.762 or 76.2%. This study implies that improving leadership quality and implementing an effective work-life balance can enhance work productivity, which ultimately improves employee performance within the Regional Secretariat of Padang Pariaman Regency.
Analisis Pengaruh Beban Kerja Dan Technostressterhadap Kinerja Karyawan Dengan Motivasi Sebagaivariabel Intervening Pada Rumah Sakit Jiwa Prof. Dr. HB Saanin Padang Zahra Khairina; Vicky Brama Kumbara; Nia Nadilla
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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This study aims to analyze the effect of workload and technostress on employee performance with work motivation as an intervening variable at Prof. Dr. HB Saanin Mental Hospital, Padang. This research was motivated by fluctuations in organizational performance achievement, increasing demands for mental health services, and the implementation of hospital digital systems that potentially create technology-based work pressure. This study employed a quantitative approach using a survey method. The population consisted of all employees at Prof. Dr. HB Saanin Mental Hospital, Padang, with a total sample of 80 respondents selected through purposive sampling technique. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results indicate that: (1) workload has a positive and significant effect on employee performance, (2) workload has a positive and significant effect on work motivation, (3) technostress has no significant effect on employee performance, (4) technostress has no significant effect on work motivation, (5) work motivation has a positive and significant effect on employee performance, (6) work motivation is able to mediate the effect of workload on employee performance, and (7) work motivation is not able to mediate the effect of technostress on employee performance. These findings suggest that workload management and enhancement of work motivation are crucial factors in improving employee performance in mental hospitals, while technostress was not proven to have a significant influence in this study.
Co-Authors Emil Salim Geret, Marta Hayuda Akbari Hilda Mary Rahmalia Farah Diza Ramdani Bayu Putra Resha Aulia Putri Vicky Brama Kumbara Zahra Khairina