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All Journal Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manajemen Bisnis Digital Terkini Jurnal Manajemen dan Pemasaran
Dita Marsela Saragih
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Biaya Produksi Dalam Penganggaran UMKM Bakso Zaky Di Pancur Batu Gracenda Febina Br Purba; Dita Marsela Saragih; Hendriadi Hasibuan; Jekky Ginting; Julius Wisesha Simanjuntak; Lokot Muda Harahap
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 3 (2024): JUNI : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i3.949

Abstract

The Bakso Zaky stall business located in Deli Serdang district, North Sumatra has been established since 2019. Mr. Zaky started his business with capital of IDR 12,500,000. The location of this business stall is very strategic because it is on the edge of the market and many people pass by it. This research method is a qualitative and secondary method, namely research that uses short-term time or with supporting data and qualitatively by conducting direct interviews with sources. The subject of this research is a meatball trader named Zaky Darius who is 31 years old. The research results obtained were that the maximum profit from chicken noodles was IDR 842,000, regular meatballs IDR 1,154,000, and large meatballs IDR 920,000, so that within a week Zaky's Bakso business experienced a net profit/profit of IDR 2,916,000.
Peranan Inovasi untuk Memajukan Bisnis Start Up dalam Kegiatan Perekonomian di Indonesia Irvan Affandi; Farhan Farhan; Dita Marsela Saragih; Lokot Muda Harahap
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 2 (2025): April : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i2.488

Abstract

This study aims to determine the role of innovation in developing start-up businesses. This study uses a descriptive research method. This method aims to describe and analyze the role of innovation in developing start-up businesses. This research discusses the role of innovation in developing start-up businesses, covering aspects of product development, marketing, and management that can provide added value and create new markets. Start-ups in Indonesia, especially internet-based ones, are growing rapidly due to technological advances and the increase in internet users in almost all walks of life. Innovation plays a key role in the world of entrepreneurship because it drives business growth and development, increases competitiveness, and creates new value for customers. Innovation is a key element for entrepreneurs who want to survive and thrive in this era of globalization and digitalization. Start-up businesses must continue to innovate in their products, services, and business models in order to compete in a dynamic market. Innovation allows companies to create added value for customers and deliver new solutions that are better than competitors.
ANALISIS RISIKO BISNIS UMKM ES TEH JUMBO: PERSPEKTIF KUALITATIF TENTANG TREN, PERSAINGAN WARALABA & HARGA Grace, Gracenda Febina Br Purba; Dita Marsela Saragih; Irma Bonita Simbolon; Jekky Ginting; Mahya Sabilillah; William Girsang
Jurnal Manajemen dan Pemasaran Vol. 3 No. 2 (2025): Edisi Februari 2025
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i2.1225

Abstract

Jumbo Ice Tea has succeeded as a new trend in the beverage industry triggered by its ability to go viral on social media, where this digital popularity opens up opportunities for MSME entrepreneurs to reach a wider market at a low cost. However, the more viral Jumbo Ice Tea is, the greater the risks that must be faced. The purpose of this study is to determine the risks faced by MSME actors and to provide in-depth insight into the dynamics of trend perspectives, franchise competition and prices, especially for Jumbo Ice Tea MSME products. This study uses a qualitative approach with a secondary data-based literature study method by collecting data from scientific journals, academic books, research reports, and official publications that are relevant to the topic of Jumbo Ice Tea MSME business risks. The results of the analysis obtained by the author are: 1) The increasing consumption trend brings great opportunities for MSMEs, but also demands continuous innovation to meet the ever-changing needs and desires of consumers. Research shows that collaboration with influencers and creative marketing strategies can help maintain consumer interest. 2) Competition in the Jumbo Ice Tea franchise is very tight, with big brands that have strong capital and marketing strategies. 3) Prices that are too high can reduce consumer buying interest, while prices that are too low can harm business actors. Keywords: Risk, UMKM, Trends, Franchise Competition, Price.
Co-Authors Farhan Farhan Grace, Gracenda Febina Br Purba Gracenda Febina Br Purba Hendriadi Hasibuan Irma Bonita Simbolon Irvan Affandi Jekky Ginting Julius Wisesha Simanjuntak Lokot Muda Harahap Mahya Sabilillah William Girsang