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All Journal Arthavidya Jurnal Ilmiah Ekonomi Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Muawanah, Cindy Choridatul
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH INNOVATION CAPABILITY TERHADAP KINERJA INDIVIDU YANG DIMEDIASI OLEH DIGITAL MARKETING PADA UD. BUMBU MASAK MACHMUDAH (BMM) Muawanah, Cindy Choridatul; Pujianto, Wahyu Eko
Arthavidya Jurnal Ilmiah Ekonomi Vol 25 No 2 (2023): Oktober
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/a.v25i2.479

Abstract

Abstrak: Tujuan penelitian guna mengetahui adanya.pengaruh.innovation capability dan.digital.marketing.terhadap.kinerja individu pada UD. Bumbu Masak Machmudah (BMM), Tanggulangin. Oleh sebab itu, jenis analisis menggunakan analisis deskriptif dengan pendekatan kuantitatif. Populasi.yang digunakan.ialah karyawan di UD. Bumbu Masak Machmudah (BBM) yang aktif menggunakan sosial media. Adapun karyawan yang aktif menggunakan sosial media, yakni sebanyak 57 responden. Pengumpulan.data.menggunakan.teknik grand theory Resource Based View (RBV), dan selanjutnya data diambil menggunakan kuesioner. Hasil analisis data berbantuan software SmartPLS 4.0 menunjukkan: a) Innovation capability berpengaruh terhadap kinerja individu; b) Digital marketing berpengaruh pada kinerja individu :c) Innovation capability berpengaruh dalam hubungan digital marketing; d) Innovation capability dan digital marketing berpengaruh terhadap kinerja indivdu pada UMKM desa putat, Tanggulangin. Kata Kunci : Innovation Capability, Kinerja Individu, Digital Marketing
Innovation Capability Terhadap Kinerja Organisasi: Dynamic Marketing Capability Sebagai Variabel Mediasi Muawanah, Cindy Choridatul; Pujianto, Wahyu Eko
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 9 No 1 (2024): Dialektika : Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v9i1.3888

Abstract

  This study aims to determine the effect of innovation capability and dynamic marketing capability on the performance of SME organizations in Tanggulangin District. This type of research is quantitative with an explanatory research approach.  Data is analyzed using SmartPLS 4.0. The sampling method is accidental sampling with a sample size of 63 respondents who have been calculated using the Slovin formula.  To ensure the data will not be done validity test and reliability test. Innovation capability has a positive effect on organizational performance, innovation capability has a positive effect on dynamic marketing capability, dynamic marketing capability has a negative effect on organizational performance, and dynamic marketing capability has a negative effect in mediating innovation capability on organizational performance in SMEs in Tanggulangin District.
Co-Authors Wahyu Eko Pujianto