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All Journal International Journal of Economics Development Research (IJEDR) Business and Investment Review
Wati, Sri Sulistiya
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Peran Etika Bisnis Dalam Mendorong Sustainability Perusahaan Wati, Sri Sulistiya; Mukhlis, Imam
Business and Investment Review Vol. 1 No. 2 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i6.68

Abstract

Research Aims: Penelitian ini bertujuan untuk mengetahui bagaimana kontribusi etika pada Praktek bisnis dalam mendorong keberlanjutan perusahaaan. Design/Methodology/Approach: Metode yang digunakan pada penelitian ini adalah Literature Review. Research Findings: Etika bisnis merupakan perilaku yang mengevaluasi tindakan benar atau salah dan tindakan baik atau buruk agar kebijakan yang diputuskan lebih bijaksana. Penerapan etika bisnis yang terdapat di perusahaan terkait di bidang produksi, hukum, marketing, dan keuangan. Strategi yang dapat dilakukan perusahaan untuk mendorong terciptanya keberlanjutan mengacu pada konsep Triple Bottom Lines (Planet, People profit) antara lain, pengelolaan limbah produksi, desain produk ramah lingkungan, dan penerapan CSR. conclusion: Etika bisnis yang diterapkan perusahaan melalui kebijakan yang dilakukan, selain akan berdampak pada keuntungan yang akan didapat, juga berdampak baik pada lingkungan dan manusia baik karyawan maupun masyarakat sekitar agar perusahaan dapat terus berlanjut baik dimasa kini maupun masa mendatang.
Building Economic Brand Value through Brand Experience and Engagement: The Mediating Role of Brand Trust on Loyalty among NPURE Consumers Wati, Sri Sulistiya; Sudarmiatin, Sudarmiatin; Murwani, F. Danardana
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 5 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i5.8399

Abstract

This study aims to explore how brand experience and customer brand engagement contribute to the formation of brand loyalty and, ultimately, to the economic value of the brand, with brand trust serving as a mediating variable. The research focuses on users of NPURE skincare products within the PURE FRIENDS community on WhatsApp. Using a quantitative approach, data were collected through an online questionnaire, with a total of 159 respondents selected through purposive sampling. The sample size was determined using an online sample size calculator (calculator.net). The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The findings reveal that brand experience has a positive and significant effect on brand loyalty, mediated by brand trust. Although customer brand engagement does not directly influence brand loyalty significantly, brand trust plays a mediating role in strengthening this relationship. These results suggest that enhancing brand experience and engagement—supported by strong brand trust—can contribute to building not only brand loyalty but also long-term economic brand value.
Co-Authors Fulgentius Danardana Murwani Imam Mukhlis Sudarmiatin