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All Journal A Social Science and Entrepreneurship Journal
Nurulita, Vica Widiyana
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Economics, Econometrics & Finance

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Analysis of Marketing Communication Strategies in Increasing Sales Volume of Rini's Cake During the Covid-19 Pandemic Hasanah, Uswatun; Nurulita, Vica Widiyana; Budiman, Arief; Kanita, Ghia Ghaida
A Social Science and Entrepreneurship Journal Vol 1, No 1 (2021): A Social Science and Entrepreneurship Journal (2021, April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (490.639 KB) | DOI: 10.17509/asset.v1i1.32793

Abstract

The Covid-19 pandemic occurred in Indonesia and all over the world, of course, it has an effect on daily activities carried out, from a normal atmosphere to a new atmosphere or new normal which of course requires all parties to adapt again in order to survive. This happened in Rini's Cake's MSME business marketing process, so a study was carried out aimed at restructuring the marketing communication strategy and looking for creative ideas to increase sales volume in the midst of the Covid-19 pandemic. This research is a qualitative exploratory research using purposive sampling method, the data collected consists of primary data and secondary were obtained from interviews, observations, reports sales and journals before. The results of this study are that Rini's Cake has a strategic design in increasing sales volume that has been adjusted to the Covid-19 pandemic so that the sales volume of Rini's Cake products can still go on and there is an increase and this research indirectly complements the previous research.
Development of Social Business Model in the Green Creative Industry Sector: A Study on Boolenial Enterprises Nurulita, Vica Widiyana; Nurfitriya, Mira; Rachmani, Nizza Nadya
A Social Science and Entrepreneurship Journal Vol 1, No 2 (2021): A Social Science and Entrepreneurship Journal (2021, September)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (989.816 KB) | DOI: 10.17509/asset.v1i2.49010

Abstract

The development of the creative industry is not optimal, this is due to the lack of attractiveness of the industry, the dominant position of creative businesses, the immature creative industry business model and the lack of guidance from the government, as well as the business risks that must be faced. This research uses a case study method so that a causal explanation of the conditions in the field can be produced and can answer the "how" and "why" questions so that comprehensive study results can be obtained and can answer the problems that arise in this research. Data was collected by means of literature studies and interviews. The data analysis process is carried out by describing the business through the Social Business Model Canvas (SBMC), and exploring the insights of the social business model with the middleman model.
Co-Authors Chatarina Umbul Wahyuni Ghia Ghaida Kanita, Ghia Ghaida Nurfitriya, Mira Rachmani, Nizza Nadya Uswatun Hasanah