Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal A Social Science and Entrepreneurship Journal Journal of Knowledge Management
Rismawan, Arip
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Effect of Entrepreneurship Education on The Interpersonal Communication Ability of Students of SMA Negeri 1 Parigi Rismawan, Arip; Sujaya, Krisna; Fauziyah, Azizah
A Social Science and Entrepreneurship Journal Vol 3, No 1 (2023): A Social Science and Entrepreneurship Journal (2023, April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (404.374 KB) | DOI: 10.17509/asset.v3i1.55859

Abstract

This study's goal was to determine the overall impact of entrepreneurship education on the students at SMA Negeri 1 Parigi's interpersonal communication abilities. The issue identified by this study is that students lack interpersonal communication skills, which deters them from starting their own businesses. This research was conducted at SMA Negeri 1 Parigi. This research uses descriptive quantitative and verification methods. The data collection technique in this research is the questionnaire method as the main method using google form and supported by the documentation method. The general description of entrepreneurship education is in the low category with a percentage of 100%, and the general description of interpersonal communication is in the medium and high category, with a medium percentage of 17% and a high category of 83%. This study explains that there is an effect of entrepreneurship education on the interpersonal communication skills of SMA Negeri 1 Parigi students so that Ha is accepted and Ho is rejected. This is explained based on the results of the t test with a calculated t value of 11.17 t table with a value of 1.99006, with a significance value of 0.000 0.05. The results of the coefficient of determination (R2) in this study indicate that the variable of entrepreneurship education in explaining interpersonal communication is 61%.
Pengaruh Experiential Marketing Terhadap Minat Pembelian Ulang Serta Dampaknya pada Loyalitas Pelanggan di PD. Sinar Berkah Rismawan, Arip; Mulyana, Tatang; Munawar, Soviyan
Journal of Knowledge Management Vol 15 No 2 (2021): Journal Of Knowledge Management
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkm.v15i2.3133

Abstract

Tinjauan ini bermaksud untuk mengklarifikasi dampak Experiential Marketing terhadap Minat Pembelian Kembali dan Pengaruhnya terhadap Loyalitas Pelanggan di PD. Sinar Berkah. Jumlah pengujian yang dilakukan adalah 96 responden yang pernah membeli barang dari PD Sinar Berkah dengan menggunakan strategi Non Probability Sampling melalui pendekatan Accidental Sampling. Sinar Berkah, berbagai informasi diakhiri dengan menyebarluaskan survei. Strategi penelusuran informasi yang digunakan adalah pemeriksaan jalan dengan menggunakan program SPSS form 22 yang mengakumulasikan diagram jalan. Hasil dari review ini menunjukkan bahwa variabel Experiential Marketing berpengaruh signifikan terhadap Repurchase Interest, kemudian variabel Repurchase Interest secara signifikan mempengaruhi Customer Loyalty sedangkan Experiential Marketing terhadap Repurchase Interest dan pengaruhnya terhadap Customer Loyalty menunjukkan bahwa Experiential Marketing berimplikasi melalui Repurchase Minat berpengaruh signifikan terhadap Loyalitas.
Co-Authors Azizah Fauziyah Munawar, Soviyan Sujaya, Krisna Tatang Mulyana