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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Nusantara: Jurnal Pendidikan Indonesia A Social Science and Entrepreneurship Journal
Sujaya, Krisna
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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The Effect of Entrepreneurship Education on The Interpersonal Communication Ability of Students of SMA Negeri 1 Parigi Rismawan, Arip; Sujaya, Krisna; Fauziyah, Azizah
A Social Science and Entrepreneurship Journal Vol 3, No 1 (2023): A Social Science and Entrepreneurship Journal (2023, April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (404.374 KB) | DOI: 10.17509/asset.v3i1.55859

Abstract

This study's goal was to determine the overall impact of entrepreneurship education on the students at SMA Negeri 1 Parigi's interpersonal communication abilities. The issue identified by this study is that students lack interpersonal communication skills, which deters them from starting their own businesses. This research was conducted at SMA Negeri 1 Parigi. This research uses descriptive quantitative and verification methods. The data collection technique in this research is the questionnaire method as the main method using google form and supported by the documentation method. The general description of entrepreneurship education is in the low category with a percentage of 100%, and the general description of interpersonal communication is in the medium and high category, with a medium percentage of 17% and a high category of 83%. This study explains that there is an effect of entrepreneurship education on the interpersonal communication skills of SMA Negeri 1 Parigi students so that Ha is accepted and Ho is rejected. This is explained based on the results of the t test with a calculated t value of 11.17 t table with a value of 1.99006, with a significance value of 0.000 0.05. The results of the coefficient of determination (R2) in this study indicate that the variable of entrepreneurship education in explaining interpersonal communication is 61%.
Optimalisasi Pengelolaan Keuangan Melalui Penerapan Aplikasi Pencatatan Keuangan Digital Pada Usaha Dapoer Mom’s Arum Rasyid, Rizva Kirana; Sujaya, Krisna; Fauziyah, Azizah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4907

Abstract

Pengelolaan keuangan yang buruk menjadi salah satu faktor yang terhambatnya perkembangan usaha. Karena itu, peran pengelolaan keuangan sangat penting bagi keberlangsungan suatu usaha. Kurangnya pengetahuan serta keterampilan dalam mengelola keuangan pelaku UMKM membuatnya mengabaikan aktivitas ini. Termasuk Dapoer Mom’s Arum yang mengaku masih belum melakukan pencatatan keuangan, sehingga pengelolaan keuangan usahanya belum optimal. Berbekal informasi tersebut, penelitian ini dimaksudkan untuk melihat bagaimana pengelolaan keuangan yang dilakukan Dapoer Mom’s Arum serta bagaimana penerapan aplikasi SIAPIK dapat meningkatkan pengelolaan keuangan usaha. Penelitian ini menggunakan metode kualitatif dengan pendekatan participatory action research (PAR). Data yang digunakan dalam penelitian ini berupa data primer juga data sekunder yang diperoleh dari hasil observasi, wawancara, serta studi literatur. Hasil penelitian ini menunjukkan jika penerapan aplikasi pencatatan keuangan digital juga pemberian pemahaman terkait pengelolaan keuangan, dapat meningkatkan penerapan pengelolaan keuangan usaha Dapoer Mom’s Arum.
Peran Electronic Word of Mouth (e-WOM) dan E-Service Quality terhadap Customer Engagement Mahasiswa Kewirausahaan UPI Tasikmalaya Mulyani, Ira Adinda Sri; Sujaya, Krisna; Fauziyah, Azizah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5386

Abstract

The fast advancement of digital technologies and social media has changed how higher education facilitates communication and interaction. The research aims to study how Electronic Word of Mouth (e-WOM) and E-Service Quality affect and have a role in improving Customer Engagement in particular in entrepreneurship students at the University of Education Indonesia (UPI) Campus Tasikmalaya. The research is conducted using a quantitative approach, data is collected with surveys through the dissemination of questionnaires to active entrepreneurship students at UPI Tasikmalaya which are analyzed with descriptive and verification analysis. With a 5% error rate using Slovin formula, 168 students from the 2020-2023 were the samples of the research. Data processing is facilitated by the software tool SPSS v.26 to test the hypothesis. The findings showed revealed that e-WOM and e-service quality had a partial and simultaneous impact of 78.4% on @entre.upi Instagram customer engagement, with other factors affecting it such as brand equity and customer satisfaction influencing the remaining 21.6%. Therefore, it was found that colleges have an important role in improving and maintain student customer engagement through e-WOM and e-service quality. Pesatnya perkembangan teknologi digital dan media sosial mengubah lanskap perguruan tinggi memfasilitasi komunikasi dan interaksi. Penelitian memiliki tujuan untuk mengkaji bagaimana Electronic Word of Mouth (e-WOM) dan E-Service Quality mempengaruhi Customer Engagement khususnya pada mahasiswa kewirausahaan di Universitas Pendidikan Indonesia (UPI) Kampus Tasikmalaya. Penelitian dilakukan dengan pendekatan kuantitatif, data dikumpulkan dengan survei melalui penyebaran kuesioner kepada mahasiswa aktif kewirausahaan UPI Tasikmalaya yang dianalisis dengan analisis deskriptif dan verifikatif. Populasi dalam peneletian yaitu mahasiswa kewirausahaan sebanyak 290 mahasiswa yang berkuliah dari tahun akademik 2020-2023. Dengan tingkat kesalahan 5% menggunakan rumus slovin, 168 mahasiswa dari angkatan 2020-2023 menjadi sampel dari penelitian. Pengolahan data difasilitasi dengan alat perangkat lunak SPSS v.26 untuk menguji hipotesis. Hasilnya menunjukkan bahwa e-WOM dan e-service quality memberikan pengaruh secara parsial dan simultan sebesar 78,4% terhadap customer engagement Instagram @entre.upi dan sebesar 21,6% sisanya dipengaruhi faktor lain yang mempengaruhinya seperti ekuitas merek dan kepuasan pelanggan. Oleh karena itu, ditemukan bahwa perguruan tinggi memiliki peran penting dalam meningkatkan dan mempertahankan customer engagement mahasiswa melalui e-WOM dan e-service quality.
Transformasi Pembelajaran Kewirausahaan: Mengasah Kreativitas Siswa melalui Project Based Learning Rahmawati, Rani; Sujaya, Krisna; Yusup, Ismail
Nusantara: Jurnal Pendidikan Indonesia Vol. 4 No. 3 (2024)
Publisher : Lembaga Sosial Rumah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/njpi.2024.v4i3-3

Abstract

Purpose – This research is the background of the low creative thinking skills of class XII TKJ in PKK subjects at SMKN Sukaresik. This study aimed to determine the differences in creative thinking skills of experimental class students who applied the project-based learning model with the control class who used the conventional model.Method – The model used in this research is a quasi-experiment with Nonequivalent Control Group Design. Data collection techniques in this study were questionnaires through pretest and posttest, observation, and documentation. The data analysis techniques consist of descriptive analysis, normality test, homogeneity test, independent sample t-test, and N-Gain test.Findings – The results of the data analysis showed that the sig value (two-sided p) < 0.001 and it is smaller than 0.005, so there is a significant difference in the creative thinking ability of the experimental class using the project-based learning model with the control class using the conventional model. Based on the n-gain value of 0.75, the project-based learning model is proven to be better at improving creative thinking skills. Research Implications – The impact of this research is to provide references to teachers in determining the proper learning model to apply in PKK learning. Teachers must build a learning environment that can stimulate learners' creativity. One of these efforts is embracing learners to be directly involved in the learning process through group discussions, collaborative projects, or presentations.
Co-Authors Azizah Fauziyah Ismail Yusup Mulyani, Ira Adinda Sri Rani Rahmawati Rasyid, Rizva Kirana Rismawan, Arip