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Ummah, Fiiki Khoirul
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Economics, Econometrics & Finance Education Public Health

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Brand Awareness, Halal Label, Subjective Norm Towards Purchase Intention Through Attitude as an Intervening Variable Rusdianto, Hutomo; Ummah, Fiiki Khoirul
Journal of Economics and Public Health Vol 1 No 3 (2022): Journal of Economics and Public Health: September 2022
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v1i3.2266

Abstract

The purpose of the study is to test brand awareness, halal labels, subjective norms on purchase intention and attitude able to mediate. The research design used exploratory descriptive research using primary data and skunder. The data source is taken directly from respondents in the form of respondents' answers on the questionnaires distributed. The population and sample of the study were 100 respondents of the Management Study Program. The results of the study explained that brand awareness, halal labels, subjective norms positively increase attitude and brand awareness, halal labels, subjective norms, have a positive and significant effect on purchase intention, and brand awareness variables, halal labels, subjective norms, have a positive and significant effect on purchase intention through attitude as an intervening variable.
Co-Authors Hutomo Rusdianto, Hutomo