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PENGARUH PERSEPSI NILAI TERHADAP MINAT BERKUNJUNG KEMBALI WISATAWAN PANTAI CAMPLONG DENGAN KEPUASAN SEBAGAI PEMEDIASI Septiyanti, Fauziyah Mubaarokah; Jannah, Miftahul
Creative Research Management Journal Vol 5 No 2 (2022): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v5i2.3218

Abstract

This research was conducted with the aim of finding the effect of perceived value on revisit intention to return to Camplong beach by including tourist satisfaction as a mediating variable. The sample used is primary data obtained by distributing questionnaires to Camplong beach tourists with a total of 120 respondents. Samples were taken by using nonprobability sampling technique and the type of respondent was taken using purposive sampling technique. This research is a quantitative descriptive research using test instruments, regression analysis and mediation tests as tools to determine the effect of each variable. The results of the study show that price values and emotional values have a positive and significant effect on satisfaction. Social value does not show an effect on satisfaction. Satisfaction influences the intention to return positively and significantly. Satisfaction mediates the price value and emotional value on the revisit intention. However, it failed to mediate social value on the intention to return.
Cross-Cultural Conflict Management: Communication Challenges and Mediation Strategies in Multinational Teams Systematic Literature Review Septiyanti, Fauziyah Mubaarokah; Anshori, M Isa
Formosa Journal of Applied Sciences Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i12.12664

Abstract

Market changes due to globalization do not only require companies to make changes in terms of territory but also include company operations in order to be accepted globally. Cross-cultural conflict management is an important aspect that must be present in multinational companies because it can help companies in the management and resolution process that arises due to cultural diversity in the team. This study was conducted with the aim that company managers can face the challenges of globalization and adapt to a diverse international environment. The research method chosen was a systematic literature review with a time span of the last five years. The results of the study indicate that cultural diversity can cause challenges in the communication process. However, communication can also be used as a mediation strategy supported by cultural awareness, cross-cultural communication, training and effective leadership by company managers.