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All Journal Journal of Economic, Bussines and Accounting (COSTING) Creative Research Management Journal Formosa Journal of Applied Sciences (FJAS)
Septiyanti, Fauziyah Mubaarokah
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Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Social Sciences

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PENGARUH PERSEPSI NILAI TERHADAP MINAT BERKUNJUNG KEMBALI WISATAWAN PANTAI CAMPLONG DENGAN KEPUASAN SEBAGAI PEMEDIASI Septiyanti, Fauziyah Mubaarokah; Jannah, Miftahul
Creative Research Management Journal Vol 5 No 2 (2022): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v5i2.3218

Abstract

This research was conducted with the aim of finding the effect of perceived value on revisit intention to return to Camplong beach by including tourist satisfaction as a mediating variable. The sample used is primary data obtained by distributing questionnaires to Camplong beach tourists with a total of 120 respondents. Samples were taken by using nonprobability sampling technique and the type of respondent was taken using purposive sampling technique. This research is a quantitative descriptive research using test instruments, regression analysis and mediation tests as tools to determine the effect of each variable. The results of the study show that price values and emotional values have a positive and significant effect on satisfaction. Social value does not show an effect on satisfaction. Satisfaction influences the intention to return positively and significantly. Satisfaction mediates the price value and emotional value on the revisit intention. However, it failed to mediate social value on the intention to return.
Cross-Cultural Conflict Management: Communication Challenges and Mediation Strategies in Multinational Teams Systematic Literature Review Septiyanti, Fauziyah Mubaarokah; Anshori, M Isa
Formosa Journal of Applied Sciences Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i12.12664

Abstract

Market changes due to globalization do not only require companies to make changes in terms of territory but also include company operations in order to be accepted globally. Cross-cultural conflict management is an important aspect that must be present in multinational companies because it can help companies in the management and resolution process that arises due to cultural diversity in the team. This study was conducted with the aim that company managers can face the challenges of globalization and adapt to a diverse international environment. The research method chosen was a systematic literature review with a time span of the last five years. The results of the study indicate that cultural diversity can cause challenges in the communication process. However, communication can also be used as a mediation strategy supported by cultural awareness, cross-cultural communication, training and effective leadership by company managers.
SYSTEMATIC LITERATURE REVIEW: PERAN ATRIBUT FUNGSIONAL DAN ESTETIS DALAM MEMPENGARUHI PREFERENSI KONSUMEN Septiyanti, Fauziyah Mubaarokah; Syarif, Muh.; Suyono, Suyono
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i4.15841

Abstract

Pergerakan pasar yang cepat dengan adanya inovasi teknologi informasi membuat konsumen memiliki lebih banyak pilihan untuk memenuhi kebutuhan akan produk yang digunakannya. Fenomena ini dapat menjadi alasan kenapa pengembangan produk penting untuk dilakukan agar perusahaan dapat terus menciptakan keunggulan kompetitif. Sinergi atau kolaborasi di antara kedua atribut tersebut perlu untuk di teliti lebih lanjut agar dapat diukur dengan jelas seberapa berpengaruh dan signifikan variabel atribut fungsional dan atribut estetis dalam mempengaruhi preferensi konsumen dalam melakukan pembelian serta pemilihan suatu produk. Penelitian ini menggunakan metode systematic Literature Review (SLR) dengan menggunakan metode PRISMA dengan data yang dikumpulkan memiliki rentang waktu 2020-2025 atau lima tahun terakhir sebagai acuan agar tetap sesuai dengan perkembangan ilmu pengetahuan yang ada. Berdasarkan hasil penelusuran data yang dilakukan, terdapat 24 artikel yang memenuhi kriteria yang membahas tentang atribut fungsional dan atribut estetis serta pengaruhnya terhadap preferensi konsumen. Diketahui bahwa atribut fungsional dan estetis memiliki peran dalam membentuk preferensi konsumen menjadi lebih positif terhadap suatu merek dari produk tertentu.
Co-Authors Anshori, M Isa Miftahul Jannah Suyono Suyono Syarif, Muh.