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All Journal Ringkang Jurnal Seni Tari dan Pendidikan Seni Tari Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Putri, Aisyah Rahma
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Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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TARI CERMIN JATI: KEARIFAN LOKAL BUDAYA DI KABUPATEN BANGKA Putri, Aisyah Rahma; Narawati, Tati; Suryawan, Ace Iwan
Ringkang : Kajian Seni Tari dan Pendidikan Seni Tari Vol 4, No 1 (2024): Februari 2024
Publisher : Program Studi Pendidikan Seni Tari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ringkang.v4i1.67571

Abstract

PREFERENSI KONSUMEN DALAM PEMBELIAN PRODUK TWISTPI KERIPIK BAYAM DI KOTA BOGOR MENGGUNAKAN MULTIFISHBEN Karo-Karo, Rasidin; Madyananda, Fauzaan Fadhlurrohman; Pane, Nelson A; Putri, Aisyah Rahma; Rasyid, Zahra Qolbu; Ajizah, Ainun Ratu
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 2 (2025): JUNI
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i2.3064

Abstract

Introduction: This study aims to analyze consumer preferences for Twistpi spinach chips in Bogor City using the Multiattribute Fishbein model. Methods:  The research was conducted at the IPB Vocational School using purposive sampling with 100 respondents. Primary data were collected through surveys and questionnaires and analyzed based on six product attributes: taste, aroma, price, texture, packaging design, and color. Results: The results show that price (score 4.27) and texture (score 4.21) are the most important attributes for consumers. The highest belief score is also on price (4.34), followed by taste (4.25) and texture (4.24). The overall attitude score (Ao) indicates a "positive" consumer attitude toward Twistpi. The findings are expected to support Twistpi’s consumer-based marketing strategy development in Bogor City. Keywords: Consumer Preferences, Consumer Behavior, Multifishben, Product Attributes
Co-Authors Ace Iwan Suryawan, Ace Iwan Ajizah, Ainun Ratu Karo-karo, Rasidin Madyananda, Fauzaan Fadhlurrohman Pane, Nelson A Rasyid, Zahra Qolbu Tati Narawati