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All Journal Ekspektra: Jurnal Bisnis & Manajemen RESLAJ: Religion Education Social Laa Roiba Journal
Anak Agung Ketut Diatmika
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Religion Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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The Effect of CSR, Brand Attitude, and Perceived Value on Purchase Intention at Uniqlo Vicky Alvian; Anak Agung Ketut Diatmika
Ekspektra : Jurnal Bisnis dan Manajemen Vol 8 No 1 (2024)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/ekt.v8i1.7093

Abstract

The number of fast fashion companies in Indonesia makes competition very tight in a business, this emphasizes the role of corporate social responsibility carried out by company owners with the aim of sustainable promotion to obtain brand attitude, perceived value, and purchase intention. Corporate social responsibility that is well received is a contributing factor in creating a brand attitude which also influences the perceived value and purchase intention. The purpose of this study is to analyze the effect of corporate social responsibility, brand attitude, and perceived value on purchase intention. This research was conducted in Jakarta with a descriptive causality research design with a quantitative method approach and using purposive sampling techniques. Data was collected from 231 respondents who had visited the Uniqlo store. The conceptual model was analyzed using Structural Equation Modeling. The research findings reveal that corporate social responsibility can improve brand attitude. Then, brand attitude can increase perceived value and purchase intention. Furthermore, perceived value can increase purchase intention. The contribution of this research can provide insight to fast fashion company owners to develop businesses and can plan and implement marketing strategies so that brand attitudes and good judgment are formed by consumers to create purchase intentions on Uniqlo products.
Pengaruh Kepemimpinan Inklusif, Self Efficacy dan Iklim Organisasi Terhadap Perilaku Inovatif Karyawan Adhelia Putri Salwa; Anak Agung Ketut Diatmika
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 4 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i4.1985

Abstract

Rapid developments in science and technology place organizations in the midst of new challenges and unprecedented opportunities. PT. XYZ, a manufacturing company that specializes in chemical coatings or known as "CAT", emphasizes employees to have innovative behavior. In this company, there is an award program for employees who are able to apply innovative ideas for the company and are willing to convey these ideas to management. This program is the basis for research conducted by researchers at PT. XYZ which operates in Tangerang. This research analyzes the impact of inclusive leadership, self-efficacy, and organizational climate on employee innovative behavior, using survey methods and purposive sampling from 166 PT employees. XYZ Tangerang. This research involved various statistical tests, including validity, reliability, multiple linear regression analysis, as well as coefficient of determination, partial t and simultaneous f tests. The research results show that inclusive leadership, self-efficacy, and organizational climate have a significant influence on employee innovative behavior. These findings provide a better understanding of the relationship between these factors and innovative behavior in the workplace. By ensuring inclusive leadership that creates a supportive environment, increases employee self-confidence, and promotes an innovative organizational climate, an organization can increase the creativity and innovation potential of its teams. These three factors combined can make a significant contribution to increasing employee innovative behavior, which ultimately also strengthens the overall growth and sustainability of the organization.
Co-Authors Adhelia Putri Salwa Vicky Alvian