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The Effect of CSR, Brand Attitude, and Perceived Value on Purchase Intention at Uniqlo Vicky Alvian; Anak Agung Ketut Diatmika
Ekspektra : Jurnal Bisnis dan Manajemen Vol 8 No 1 (2024)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/ekt.v8i1.7093

The number of fast fashion companies in Indonesia makes competition very tight in a business, this emphasizes the role of corporate social responsibility carried out by company owners with the aim of sustainable promotion to obtain brand attitude, perceived value, and purchase intention. Corporate social responsibility that is well received is a contributing factor in creating a brand attitude which also influences the perceived value and purchase intention. The purpose of this study is to analyze the effect of corporate social responsibility, brand attitude, and perceived value on purchase intention. This research was conducted in Jakarta with a descriptive causality research design with a quantitative method approach and using purposive sampling techniques. Data was collected from 231 respondents who had visited the Uniqlo store. The conceptual model was analyzed using Structural Equation Modeling. The research findings reveal that corporate social responsibility can improve brand attitude. Then, brand attitude can increase perceived value and purchase intention. Furthermore, perceived value can increase purchase intention. The contribution of this research can provide insight to fast fashion company owners to develop businesses and can plan and implement marketing strategies so that brand attitudes and good judgment are formed by consumers to create purchase intentions on Uniqlo products.

Pengaruh Kepemimpinan Inklusif, Self Efficacy dan Iklim Organisasi Terhadap Perilaku Inovatif Karyawan Adhelia Putri Salwa; Anak Agung Ketut Diatmika
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 4 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i4.1985

Rapid developments in science and technology place organizations in the midst of new challenges and unprecedented opportunities. PT. XYZ, a manufacturing company that specializes in chemical coatings or known as "CAT", emphasizes employees to have innovative behavior. In this company, there is an award program for employees who are able to apply innovative ideas for the company and are willing to convey these ideas to management. This program is the basis for research conducted by researchers at PT. XYZ which operates in Tangerang. This research analyzes the impact of inclusive leadership, self-efficacy, and organizational climate on employee innovative behavior, using survey methods and purposive sampling from 166 PT employees. XYZ Tangerang. This research involved various statistical tests, including validity, reliability, multiple linear regression analysis, as well as coefficient of determination, partial t and simultaneous f tests. The research results show that inclusive leadership, self-efficacy, and organizational climate have a significant influence on employee innovative behavior. These findings provide a better understanding of the relationship between these factors and innovative behavior in the workplace. By ensuring inclusive leadership that creates a supportive environment, increases employee self-confidence, and promotes an innovative organizational climate, an organization can increase the creativity and innovation potential of its teams. These three factors combined can make a significant contribution to increasing employee innovative behavior, which ultimately also strengthens the overall growth and sustainability of the organization.

PENGARUH CUSTOMER EXPERIENCE DAN SERVICE QUALITY TERHADAP CUSTOMER LOYALTY YANG DIMEDIASI OLEH CUSTOMER SATISFACTION Erine Karuniawati; Anak Agung Ketut Diatmika
Integrative Perspectives of Social and Science Journal Vol. 3 No. 03 Maret (2026): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Pesatnya pertumbuhan persaingan bisnis retail telah menimbulkan sejumlah tantangan bagi perusahaan. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh Customer Experience Dan kualitas pelayanan Terhadap loyalitas konsumen yang dimediasi oleh kepuasan pelanggan di daerah Tangerang. Sampel pada penelitian ini sebanyak 115 responden dengan teknik pengambilan sampel menggunakan metode non probability sampling dengan teknik purposive sampling dengan responden yang pernah melakukan pembelian kosmetik dalam sebulan terakhir sebanyak minimal 2 kali dengan responden berusia 18-45 tahun dan bertempat tinggal di Tangerang. Teknik analisis data menggunakan SEM PLS (Partial Least Squares Structural Equation Modeling). Berdasarkan hasil penelitian dapat disimpulkan bahwa terdapat pengaruh signifikan dan positif Customer Experience terhadap customer satisfaction, Hasil penelitian menunjukkan bahwa Customer Experience dan Service Quality memiliki pengaruh signifikan dan positif terhadap kepuasan pelanggan dan loyalitas konsumen. Kepuasan pelanggan juga memediasi hubungan antara Customer Experience dan Service Quality terhadap loyalitas konsumen.

Pengaruh Kualitas Layanan Terhadap Loyalitas Pelanggan dalam Industri Jasa Pengiriman Daffa Fawwas Al Hafizh; Anak Agung Ketut Diatmika
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.5069

The use of delivery services in Indonesia is increasing, leading to intense competition among companies such as J&T Express, JNE, SICEPAT, and SPX. This study aims to examine the relationship between service quality, customer satisfaction, and customer loyalty among J&T Express users in Tangerang Regency. The results indicate that service quality has a significant impact on customer satisfaction. High customer satisfaction increases the likelihood of repeat service use and fosters stronger customer loyalty. The study supports the theory that service quality is crucial in building customer satisfaction and loyalty. It is recommended that J&T Express focus on improving service quality to retain and attract new customers. The study has limitations, such as a sample size that may not represent the broader population and potential bias in data collection. Future studies are suggested to conduct longitudinal research and explore other variables that may influence the relationship between these variables. This research employs a descriptive causal design with a quantitative approach and uses purposive sampling techniques. Data were collected from 123 respondents who are J&T users. Data analysis was performed using Partial Least Square-Structural Equation Modelling (PLS-SEM). The research findings reveal that service quality has a positive effect on customer satisfaction, service quality positively affects customer loyalty, and customer satisfaction positively impacts customer loyalty.

Pengaruh Customer Loyalty Terhadap Repurchase Intention Pasca Penurunan Ekonomi pada Produk Minuman Susu Bear Brand Evi Rahmawati Agustina; Anak Agung Ketut Diatmika
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.5072

The COVID-19 pandemic has led to a surge in demand for health products like Bear Brand. However, as the pandemic recedes, the company must adjust its strategy to preserve consumer loyalty in a competitive market. To encourage repeat purchases, Bear Brand should emphasize positive consumer experiences, build trust, and enhance motivation while upholding rigorous health standards and clear communication. This research seeks to examine the factors that affect consumers' decisions to repurchase Bear Brand milk drinks during the COVID-19 crisis. Conducted in the Jabodetabek region, the study employed a descriptive causal design with a quantitative method and used simple random sampling. Data was gathered from 150 individuals in Jabodetabek who had bought Bear Brand milk drinks at least twice in the past month, though the exact number of purchases was not specified. The data was analyzed using Structural Equation Modeling. The results indicate that customer motivation plays a significant role in increasing trust, loyalty, and repurchase intention for Bear Brand, with loyalty serving as a key link between trust and repurchase intention. To maintain and boost repeat purchases, Bear Brand should concentrate on highlighting health benefits, ensuring product quality, and fostering loyalty through effective programs.

Pengaruh Kualitas Layanan dan Makanan Terhadap Kepuasan dan Loyalitas Pelanggan di Restoran Mie Gacoan Farhan Mahruzzaman; Anak Agung Ketut Diatmika
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.5110

This research examines the influence of service quality (Service Quality) and food quality (Food Quality) on customer satisfaction (Customer Satisfaction), as well as how customer satisfaction mediates the relationship between service quality and customer loyalty (Customer Loyalty) at Mie Gacoan, a restaurant in Tangerang Regency , Indonesia. Based on previous literature, these factors have been proven to be crucial in influencing customer experience and the long-term success of a business in the service industry. This research seeks to explore the complex dynamics between these variables by utilizing the SmartPLS method for data analysis. In this context, restaurant atmosphere is also considered as an important factor influencing customer satisfaction and loyalty. The main aim of this research is to provide in-depth insight into how Service Quality and Food Quality influence Customer Satisfaction, as well as how Customer Satisfaction strengthens Customer Loyalty. The practical implications of this research are expected to help Mie Gacoan and the restaurant industry in general in improving service strategies and product quality to strengthen long-term relationships with their customers.

Hubungan Kualitas Pelayanan, Citra Merek, Kepuasan Pelanggan, Terhadap Loyalitas Pelanggan Nely Maulina M; Anak Agung Ketut Diatmika
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 2 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i2.7009

A business had a primary goal of gaining a competitive advantage by creating good customer value. The characteristics that influenced customer loyalty were explored in this study because they provided benefits to the company. This study aimed to explore the relationship between service quality, brand image, customer satisfaction, and customer loyalty in the context of online purchases through the Gofood application. Using a descriptive causality design and quantitative methods, as well as purposive sampling techniques, data were collected from 145 Gofood user respondents and analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The analysis results show that service quality and brand image have a significant impact on customer satisfaction, which in turn significantly affects customer loyalty. Customer satisfaction also has a significant positive impact on customer loyalty in the GoFood application.

Pengaruh Trust dan Loyalty Terhadap Brand Equity dalam Meningkatkan Repurchase Intention pada Retail Yulis Fitria; Anak Agung Ketut Diatmika
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 5 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i5.7452

In an increasingly competitive business world, retaining loyal customers is more cost- effective and has the potential to generate higher revenues than attracting new customers, with trust and innovation playing a key role in strengthening brand equity and increasing loyalty and repurchase intention. Therefore, companies need to integrate innovative and trust-building strategies to ensure customer loyalty and long-term success in an ever- changing market. The aim of this research is to identify factors that influence consumer loyalty to certain brand equity and products, as well as to understand the mechanisms underlying consumer intention to repurchase. This research was conducted in Jabodetabek with a causality descriptive research design with a quantitative method approach and using simple random sampling techniques. Data was collected from 140 respondents who live in Jabodetabek who have shopped at Superindo at least twice in the last 2 months. The conceptual model was analyzed using Structural Equation Modeling. Research findings reveal that loyalty has no influence on the brand equity. Then, trust is positively related to loyalty and brand equity. Furthermore, brand equity is positively related to repurchase intention. The contribution of this research can increase customer trust, loyalty and repurchase intentions, which will ultimately strengthen Superindo's position in the market and encourage long-term growth.

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