Pospos, Ade Fadillah FW
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PENGARUH PERKEMBANGAN TEKNOLOGI, MEDIA SOSIAL, HARGA, DAN LOKASI TERHADAP PENDAPATAN UMKM DI KOTA LANGSA: MENGEKSPLORASI DINAMIKA SUKSES BISNIS DI ERA DIGITAL Ulfa, Maria; Kurlillah, Anis; Pospos, Ade Fadillah FW; Budiman, Iskandar
Reinforce: Journal of Sharia Management Vol 3 No 1 (2024)
Publisher : Faculty of Islamic Economic and Business (FEBI), Sayyid Ali Rahmatullah State Islamic University (UIN SATU) Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/reinforce.v3i1.9117

Abstract

This study aims to determine the influence of each variable, namely technological development, social media, price, and location on the income of micro, small, and medium enterprises (MSMEs) in the city of Langsa. The method used is quantitative with multiple regression analysis. The population in this study is micro, small, and medium enterprises (MSMEs) in Langsa City totaling 24,684 units. The sampling technique in this study uses Proportionate Stratified Random Sampling technique with a total of 100 respondents. Based on the test results, the Social Media and Location variables have a significant effect on MSME Income in Langsa City, while Technological Development and Price variables do not have a significant effect on MSME Income in Langsa City. Meanwhile, for the simultaneous test results presented, it can be seen that the Ftest value is 25.810 > the value of Ftable (2.70) and significant at 0.000 < 0.05. Therefore, it can be concluded that the four independent variables, namely Technological Development, Social Media, Price, and Location, simultaneously have a positive and significant effect on MSME Income with an adjusted coefficient of determination (adjusted R2) obtained at 0.446. This indicates that the variables of Technology, Social Media, Price, and Location are able to explain 44.6% of the variation in MSME Income, while the remaining 55.4% is influenced by other variables not examined in this study.
CASHLESS SOCIETY PEMODERASI PENGARUH FINTECH PAYMENT GATEWAY TERHADAP KINERJA KEUANGAN UMKM DI MEDAN AREA Agung, Leonardi Prasetyo; Vian, Vian; Khairani, Rafida; Pospos, Ade Fadillah FW
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13453

Abstract

Kehadiran teknologi saat ini telah menciptakan masyarakat tanpa uang tunai yang berarti sebuah komunitas yang tidak menggunakan uang tunai lagi untuk bertransaksi. Munculnya fintech gateway payment memungkinkan pembayaran yang mudah dengan menggunakan HP dan internet sebagai instrumen, mendorong konsumtif masyarakat namun juga mempermudah transaksi. Dari penelitian ini diperoleh hasil analisis regresi moderasi (MRA) diperoleh persamaan Y = 9,827 + 0,404. Fintech Payment Gateway + 0,006 Cashless Society – 0,006 Fintech Gateway Payment dimoderasi oleh Cashless Society. Hasil analisis dengan menggunakan analisis sederhana diperoleh persamaan Y = 5,530 + 0,800. Fintech Payment Gateway. Hasil uji signifikansi secara parsial menunjukkan bahwa fintech payment gateway memiliki pengaruh yang signifikan terhadap kemampuan cashless society dalam menjalankan peran moderasi terhadap kemampuan cashless society dalam melakukan kegiatan UMKM di wilayah Medan, dan moderasi fintech payment gateway terhadap cashless society memiliki pengaruh yang tidak signifikan terhadap kemampuan cashless society dalam mendorong kegiatan UMKM di wilayah Medan. Hasil uji hipotesis secara simultan menunjukkan bahwa fintech payment gateway dan cashless society berpengaruh positif dan signifikan terhadap tenaga kerja keuangan UMKM di wilayah Medan. Hasil uji koefisien determinasi (R2) menunjukkan bahwa 53,6% tenaga kerja keuangan UMKM di wilayah Medan dipengaruhi secara negatif oleh fintech payment gateway, sedangkan nilai sisa sebesar 46,4% dipengaruhi secara negatif oleh faktor lain dalam penelitian ini.