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All Journal Jurnal GeoEkonomi Jurnal Ekonomi dan Manajemen I-Con Media
Kardinar Wijayanti, Silvana
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN (Studi Kasus Pada Salon Rosna di Desa Gas Alam Badak I Muara Badak) SAHRUL, MUHAMMAD; DWIJATENAYA, IDA BAGUS MADE AGUNG; Kardinar Wijayanti, Silvana
I-Con Media مجلد 5 عدد 1 (2022): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM5151

Abstract

The fierce competition in business environment in acquiring and retaining customers forces business players to adaptively respond to dynamic customers’ needs and wants.Customer satisfaction has always been the key goal of marketers to achieve. Thus, marketing studies try to find out variables affecting customer satisfaction. The purposes of this study was to determine the effect of price perception and service quality simultaneously and partially on customer satisfaction at Rosna Salon in Badak I, Gas Alam Village. Data collected through questionnaire distribution to 65 customers of Rosna Salon based on saturated sampling technique. Then, the data analyzed using multiple linear regression and the result of this study revealed that price perception and service quality have positive and significant effect partially and simultanously on customer satisfaction. 
A DETERMINANTS OF JOB SATISFACTION TO IMPROVE SAMSAT BALIKPAPAN EMPLOYEE PERFORMANCE Hasan, Syahril; Novitasari, Wiwik; Kardinar Wijayanti, Silvana
Jurnal Ekonomi dan Manajemen Vol 17 No 2 (2024): Jurnal Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Kalimantan Timur

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Abstract

This study aimed to determine whether influential factors such as leadership, work culture, compensation, and job performance simultaneously and partially affect the job satisfaction of SAMSAT Balikpapan employees. This study used a population of 54 respondents using multiple linear regression test method with SPSS tool version 25. Hypothesis Analysis and Testing Techniques using Validity and Reliability Tests. Use Concurrent and Partial tests and the Classical Assumptions test. The results showed that leadership, work culture, and work performance simultaneously positively and significantly affected the job satisfaction of SAMSAT Balikpapan employees. In comparison, compensation has a negative and insignificant influence on job satisfaction. Work culture has a significant and partly dominant effect on SAMSAT Balikpapan job satisfaction. Regression results satisfy the classical assumption that there is no multicollinearity and no autocorrelation. This field contribution causes the Company to pay more attention to compensation variables to increase employee satisfaction. Work culture has a significant and dominant influence on job satisfaction but needs attention to job compensation.
PENGARUH LITERASI KEUANGAN DAN PERILAKU KONSUMTIF MELALUI PENGELOLAAN KEUANGAN TERHADAP KEPUTUSAN INVESTASI PADA GENERASI MILENIAL DI KOTA TENGGARONG Indra Prasetia, Dwi; Kardinar Wijayanti, Silvana; Akhmadiansyah, Akhmadiansyah
Jurnal GeoEkonomi Vol. 16 No. 1 (2025)
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v16i1.574

Abstract

Indonesia is a country with a large population. Experts predict that Indonesia will experience a significant demographic bonus in the coming decades. This is expected to support the achievement of Indonesia's golden era until 2045. The millennial generation is the second largest population group in Indonesia. With the large population of the millennial generation who have entered productive age, they are the main drivers of the country's economic growth. This study was designed to provide an understanding of the influence of financial literacy and consumptive behavior of the millennial generation in Tenggarong City through financial management on their decisions to invest. This study uses an associative quantitative method. This research process obtained 100 people as respondents. Data collection was carried out by distributing questionnaires, which would then be analyzed using an analysis tool in the form of the PLS-SEM statistical technique. The results of this study indicate that investment decisions are significantly influenced by financial literacy and consumptive behavior. Financial management can also be a significant mediator between financial literacy and consumptive behavior on investment decisions. A significant correlation is also found in the relationship between financial literacy and consumptive behavior. Thus, financial literacy and good financial management can help the millennial generation reduce excessive consumer behavior and improve the quality of their investment decisions.
Co-Authors Akhmadiansyah, Akhmadiansyah Indra Prasetia, Dwi Muhammad Sahrul Syahril Hasan - Politeknik Sains dan Teknologi Wiratama Maluku Utara, Syahril Hasan Wiwik Handayani Wiwik Novitasari