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Kardinar Wijayanti, Silvana
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Journal : I-Con Media

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PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN (Studi Kasus Pada Salon Rosna di Desa Gas Alam Badak I Muara Badak) SAHRUL, MUHAMMAD; DWIJATENAYA, IDA BAGUS MADE AGUNG; Kardinar Wijayanti, Silvana
I-Con Media مجلد 5 عدد 1 (2022): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM5151

Abstract

The fierce competition in business environment in acquiring and retaining customers forces business players to adaptively respond to dynamic customers’ needs and wants.Customer satisfaction has always been the key goal of marketers to achieve. Thus, marketing studies try to find out variables affecting customer satisfaction. The purposes of this study was to determine the effect of price perception and service quality simultaneously and partially on customer satisfaction at Rosna Salon in Badak I, Gas Alam Village. Data collected through questionnaire distribution to 65 customers of Rosna Salon based on saturated sampling technique. Then, the data analyzed using multiple linear regression and the result of this study revealed that price perception and service quality have positive and significant effect partially and simultanously on customer satisfaction. 
Co-Authors Akhmadiansyah, Akhmadiansyah Indra Prasetia, Dwi Muhammad Sahrul Syahril Hasan - Politeknik Sains dan Teknologi Wiratama Maluku Utara, Syahril Hasan Wiwik Handayani Wiwik Novitasari