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All Journal ASEAN Journal of Community Engagement Brawijaya Journal of Social Science
Trang, Pham Huong
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Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Navigating the Rise of Smart Tourism: Implications of Technology and Data for Sustainable Industry Growth Hoang, Hien; Trang, Pham Huong
Brawijaya Journal of Social Science Vol. 3 No. 1 (2023): Opportunities and Challenges of Industrial Society 4.0
Publisher : Sociology Department, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.bjss.2023.003.01.1

Abstract

This paper explores the complex landscape of smart tourism, investigating the implications of technology and data for sustainable growth within the tourism industry. Understanding the nuanced interplay between smart tourism initiatives and sustainability has become critical as the sector undergoes a paradigm shift driven by technological advancements. The paper contextualizes the emergence of smart tourism, unraveling the pivotal role of technology and data in transforming industry dynamics. Through comprehensive analysis, it examines how cutting-edge technologies including artificial intelligence, big data analytics, and the Internet of Things shape diverse aspects of tourism, from customer experience to operational efficiency. Additionally, it synthesizes evidence on the benefits of smart tourism for enhancing efficiency, sustainability, inclusiveness, experiential quality, and competitiveness across the sector. In conclusion, it contemplates future applications while underscoring the need for a balanced integration of technology and data to realize the promise of smart tourism. Further research on emerging applications, challenges, and best practices is highlighted to guide destinations towards this technology-enabled yet sustainable future.
Malay minorities in The Tenasserim coast Mar, Ma Tin Cho; Trang, Pham Huong
ASEAN Journal of Community Engagement Vol. 4, No. 1
Publisher : UI Scholars Hub

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Abstract

This paper discusses the Malay Minorities of the Malay Minorities in the Tenasserim Coast. And Tanintharyi Division is an administrative region of Myanmar at present. When we look closely at some of the interesting historical facts, we see that this region is “Tanao Si” in Thai, or Tanah Sari in Malay. This region belonged to Tanah Melayu, or Malay Peninsula, which was part of the Sultanate of Kedah. It was occupied first by the Ayutthaya Kingdom and later by Burma. Moken people of the Austronesian-speaking tribes who live on the coast and on the islands of the Andaman Sea up through the Mergui Archipelago of Myanmar have rationally attracted the attention of researchers. The group includes the Mokens themselves, the Moklen (Moklem), the Orang Sireh (Betel-leaf people) and the Orang Lanta. The Orang Lanta are a hybridized group formed when the people of Malay settled in the Lanta Islands, where the proto-Malay Orang Sireh had lived. The Burmese call the Mokens "selung," "salone," or "chalome." For this study, secondary data on the relevant history was collected and two complementary approaches were used as the research methodology to identify, analyze, and understand different patterns of knowledge-sharing within complex social systems. Finally, the paper discusses the significance impact of human migration in Southeast Asia.
Co-Authors Hoang, Hien Mar, Ma Tin Cho