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All Journal Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Dinda Putri Yulianti
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Computer Science & IT Education Environmental Science Health Professions Medicine & Pharmacology Public Health

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Pengaruh Kampanye Public Relations #Generasikulit Sehat Terhadap Brand Image Npure (Survei Terhadap Followers Instagram @Npureofficial) Dinda Putri Yulianti; Nani Nurani Muksin
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 2 (2024): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i2.1067

Abstract

The rise of the new cosmetics industry with various levels of companies has an impact on the number of cosmetics lovers and users in Indonesia. In this case, the company must form and improve its brand image to differentiate the company from its competitors. As a local beauty brand, Npure is campaigning #SehatSkinGeneration which is uploaded via Instagram with the hope that there will be new generations who will speak up and care about the process towards healthy skin for both men and women and of all age groups. This research was conducted to measure how much influence the #SehatSkinGeneration campaign has on the Npure Brand Image. The theories used in this research are Public Relations Campaign theory (Newsom, Scoot, & Turk (1997:475) (in Ruslan, 2021:96) and Brand Image theory (Kotler Keller, 2013). The approach in this research uses quantitative methods. survey by distributing questionnaires to 78 samples that have been determined using the Solvin formula calculation with sampling using random sampling The influence of the public relations campaign on brand image is 64.6%, this figure means that the influence of the two variables is high, while the remaining 35.6% is influenced by other factors outside the research variables. By proving the existence of an influence, the results of the hypothesis test are 20.005 > 1.665, then Ho is rejected and H1 is accepted, which means the regression coefficient is significant, namely that there is an influence between the Public Relations Campaign and Brand Image Npure.
Penyuluhan Kesehatan Mental Social Media Insecurity: Don’t Compare, Be Yourself El Adawiyah, Sa'diyah; Istiqfarha Sojapani; Dinda Putri Yulianti; Mutiah Apritawati; Nabilah Puteri Azzahra; Nisa Setyaningrum
ABDI: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 7 No 4 (2025): Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Labor Jurusan Sosiologi, Fakultas Ilmu Sosial, Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/abdi.v7i4.1641

Abstract

Rasa tidak aman atau insecure dapat memicu terjadinya hal negative pada diri, seperti stress. Memang perasaan ini pasti pernah dialami setiap orang, namun tidak ada satu orang pun yang menginginkan itu terjadi. Perkembangan tekhnologi ibarat pedang bermata dua; adanya kemudahan, namun juga tekanan. Kondisi ekonomi yang kurang stabil, standar hidup yang makin tinggi dan media social membuat orang harus selalu produktif. Tanpa disadari memengaruhi kondisi mental generasi muda atau remaja berusia 10-19 tahun. Kegiatan pengabdian masyarakat ini menggunakan desain eksperimen melalui pre test dan post test dengan jumlah 108 mahasiswa. Berdasarkan hasil pre test dan post test didapatkan hasil terjadinya peningkatan pengetahuan mahasiswa. Hasil kegiatan pengabdian masyarakat menunjukkan adanya peningkatan pemahaman peserta sosialisasi dibandingkan dengan kegiatan sebelumnya. Sebanyak 108 peserta baik dari mahasiswa maupun non mahasiswa merasakan perasaan insecure , mulai dari faktor genetic yang ikut mempengaruhi, stressor dari lingkungan, takut mengecewakan orang lain, kurangnya rasa percaya diri, bergantung pada orang lain, hingga pula dari rasa overthinking. Banyak yang bisa dilakukan seperti jadi diri sendiri, belajar dari masa lalu, temukan kelebihan yang dimiliki, dan juga kelilingi dirimu dengan orang suportif, hingga lakukan detox media sosial.
Co-Authors El Adawiyah, Sadiyah Istiqfarha Sojapani Mutiah Apritawati Nabilah Puteri Azzahra Nani Nurani Muksin Nisa Setyaningrum