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All Journal Jurnal Ilmiah Ilmu Komunikasi Communique Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Nova Nazwa Ramadhanti
Unknown Affiliation
Arts Humanities Computer Science & IT Languange, Linguistic, Communication & Media Social Sciences

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Analisis Framing Pemberitaan Kasus Ujaran Kebencian Dalam Kolom Komentar Akun Instagram Dan Tiktok Teuku Ryan Arfian Suryasuciramdhan; Intan Widiyanti; Nova Nazwa Ramadhanti; Suheti Suheti
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 3 (2024): Juli : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i3.1207

Abstract

Hate speech is an expression or opinion expressed to attack an individual or group. In the era of globalization, technological developments have advanced so much that it is easy for any group in society to access social media, for example Instagram and Tiktok, easily and freely. The results of the analysis show that there are various kinds of speech acts, including expressive and directive speech. The comments given by netizens show that they can give their opinions freely regarding Teuku Ryan's Instagram or Tiktok account. The hate speech contained in the comments column includes insults, provocations and blasphemy. This shows that the use of hate speech language is often used by netizens in the comments column and the use is considered normal because it expresses opinions. So it is recommended that public figures should be more careful in sharing or conveying something and avoid anything that is controversial, because as a public figure, their behavior will definitely attract the attention of many people.
STRATEGI PERSONAL BRANDING CONTENT CREATOR ADRIE FEBRIANSYAH DALAM MENINGKATKAN PENJUALAN DI MEDIA SOSIAL TIKTOK Anisa Nurbaiti; Elok Kemala Motik; Risma Yanti; Nova Nazwa Ramadhanti; Arfian Suryasuciramdhan
Jurnal Ilmiah Ilmu Komunikasi Communique Vol 8 No 1 (2025): Jurnal Ilmiah Ilmu Komunikasi Communique
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62144/jikq.v8i1.591

Abstract

Penelitian ini bertujuan untuk menganalisis strategi personal branding yang diterapkan oleh Adrie Febriansyah, seorang sales properti, melalui media sosial TikTok. Menggunakan metode kualitatif dengan pendekatan studi literatur, penelitian ini fokus pada penerapan teori personal branding dalam membangun citra profesional dan meningkatkan kredibilitas. Hasil penelitian menunjukkan bahwa elemen personal branding seperti keaslian, konsistensi, dan keunikan dapat mendukung peningkatan visibilitas serta daya tarik di industri properti digital. Adrie secara konsisten memanfaatkan fitur-fitur TikTok, seperti algoritma viralitas dan tren digital, untuk menjangkau audiens yang lebih luas sekaligus membangun hubungan emosional dengan calon konsumen. Penelitian ini menyimpulkan bahwa personal branding melalui media sosial merupakan strategi yang efektif dalam meningkatkan kepercayaan dan reputasi di industri pemasaran properti yang kompetitif.
Co-Authors Anisa Nurbaiti Arfian Suryasuciramdhan Elok Kemala Motik Intan Widiyanti Risma Yanti Suheti Suheti