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All Journal Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Deni Arya Saputra
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Computer Science & IT

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Pengaruh Etika Periklanan Dalam Komunikasi Pemasaran Terhadap Persepsi Konsumen Deni Arya Saputra; Ahmad Muthoriqqy Andika Saputra; Refansyah Adi Putra; Daniel Handoko
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 3 (2024): Juli : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v1i3.1345

Abstract

This article discusses the influence of advertising ethics in marketing communication on consumer perception using a qualitative descriptive approach. The main objective of this study is to explore how ethical practices in advertising affect consumers' perceptions of brands and advertised products. The research methodology involves qualitative analysis of relevant literature and case studies of controversial advertising campaigns. Findings from this research indicate that advertising ethics play a crucial role in shaping consumer perceptions of a brand, influencing consumer loyalty, and long-term brand reputation. The practical implication of this article underscores the necessity of implementing stringent ethical standards in every aspect of marketing communication to foster positive relationships between brands and consumers.
Co-Authors Ahmad Muthoriqqy Andika Saputra Handoko, Daniel Refansyah Adi Putra