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All Journal Caraka : Indonesia Journal of Communication Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Teddy K. Wirakusumah
Unknown Affiliation
Arts Computer Science & IT Languange, Linguistic, Communication & Media Social Sciences Other

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Respons Kognitif dalam Terpaan Konten pada Pengaruhnya terhadap Keputusan Pembelian : (Studi Eksplanatif pada Pengikut Akun Instagram @madformakeup.co) Zahrah Nur Aulia Dewi; Kismiyati El Karimah; Teddy K. Wirakusumah
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 2 No. 4 (2024): Oktober : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v2i4.1672

Abstract

Madformakeup, a local cosmetic brand, collaborated with the movie Mean Girls in September 2023, launched a campaign through the hashtag #MakeFetchHappen on Instagram. This study aims to assess the impact of the frequency, attention, and duration of exposure to this campaign's Instagram content on purchasing decisions, mediated by the cognitive responses of followers of @madformakeup.co. Utilizing quantitative methods and path analysis, the study surveyed 79 respondents who commented on a giveaway post related to the collaboration on October 1, 2023. Data were collected through questionnaires and literature reviews. Findings reveal that the frequency, attention, and duration of exposure to the campaign content significantly affect purchasing decisions. Among these factors, the product/message thoughts cognitive response of followers—how they process and think about the product and message—shows the strongest influence on their purchasing choices.
Peran Director of Photography dalam Film Dokumenter “Sehelai Kain Harapan” dengan Penerapan Teknik Sinematografi Fajar Rizky Dwi Putra; Teddy K. Wirakusumah; Nurmaya Prahatmaja
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 1 (2025): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i1.5312

Abstract

‘Sehelai Kain Harapan’ is a documentary film that discusses the training of batik making by people with disabilities at Pusyansos Griya Harapan Difabel and the formation of a business Batik Griya Difabel. The making of this documentary video does not escape the process of applying cinematographic techniques by a DoP. Therefore, the task of a Director of Photography so that the message to be conveyed can be conveyed properly is carried out the preparation of cinematographic techniques. The purpose of this writing is to find out the application of cinematographic techniques including framing, shot size, camera angle, and camera movement in the production of documentary videos. The stages of creation include pre-production, production, and post-production. Cinematography techniques in the production of this documentary video are carried out to support the delivery of messages and according to the needs of visual narratives in order to be able to build emotions, strengthen the character of subjects and convey messages effectively. The shooting carried out include; opening, interview with the head of the centre, batik making process, interview craftsmen, craftsmen's challenges, coordinator interview, hopes coordinator and closing. The conclusion of this writing is that the activities of applying framing techniques, shot size, camera angle and camera movement in documentary production have been done well.
Penerapan Teknik Pengambilan Gambar oleh Director of Photography dalam Pembuatan Video Feature “Makanan yang Terselamatkan, Harapan yang Tersampaikan” Irfani Nurul Azizah; Teddy K. Wirakusumah; FX. Ari Agung Prastowo
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2025): Juni : SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v4i2.2497

Abstract

In the production process of the video feature “Makanan yang Terselamatkan, Harapan yang Tersampaikan”, the author served as the Director of Photography, responsible for the visual aspects to effectively convey the message of the script. This was achieved through the strategic application of image-taking techniques such as camera angle, shot size, camera movement, and framing. The video feature aims to provide the public with an overview of the issue of food waste in Bandung, as well as the food rescue activities carried out by Food Bank Bandung. This work is expected to raise public awareness about the importance of managing food wisely to prevent it from going to waste. The applied image-taking techniques successfully enhance the role of this video feature as an effective medium for delivering information.
Podcast sebagai Media Komunikasi Psikoedukatif Bagi Generasi Z : Studi Kasus Podcast SoulTalk Hasnahaq; Teddy K. Wirakusumah; Aat Ruchiat Nugraha
CARAKA : Indonesia Journal of Communication Vol. 6 No. 1 (2025): Caraka : Indonesia Journal of Communication
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/caraka.v6i1.209

Abstract

Kesehatan mental merupakan isu krusial di kalangan masyarakat, namun akses terhadap informasi yang edukatif dan suportif masih terbatas. Podcast SoulTalk diciptakan sebagai alternatif solusi dalam menyajikan informasi kesehatan mental secara ringan, interaktif, dan mudah diakses. Tujuan penciptaan podcast ini adalah memberikan ruang diskusi yang inklusif mengenai kesehatan mental, mengedukasi pendengar dengan narasi berbasis pengalaman serta wawasan dari ahli, serta membangun kesadaran akan pentingnya kesejahteraan psikologis. Proses produksi dilakukan melalui beberapa tahapan, yaitu riset topik dan audiens, perencanaan konsep, penyusunan naskah, rekaman, editing, serta distribusi melalui platform digital seperti Spotify dan YouTube. Setiap episode dikemas dengan pendekatan komunikasi interpersonal dan transendental guna menciptakan keterhubungan emosional yang lebih mendalam dengan pendengar. Hasil dari proyek ini menunjukkan bahwa SoulTalk telah berfungsi sebagai media komunikasi mengenai pentingnya kesehatan mental. Konten podcast SoulTalk juga bisa dinikmati oleh berbagai kalangan usia karena pembawaan yang ringan dengan pendekatan naratif dan reflektif. Kesimpulannya, SoulTalk tidak hanya berfungsi sebagai sarana edukasi, tetapi juga menjadi media refleksi dan penyemangat bagi masyarakat, sehingga diharapkan dapat berkontribusi dalam menciptakan lingkungan yang lebih suportif yang sadar akan pentingnya kesehatan mental.
Co-Authors Aat Ruchiat Nugraha Fajar Rizky Dwi Putra FX. Ari Agung Prastowo Hasnahaq Irfani Nurul Azizah Kismiyati El Karimah Nurmaya Prahatmaja Zahrah Nur Aulia Dewi