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STRATEGI PERENCANAAN PUBLIC RELATIONS NET. TV DALAM MEMBENTUK CITRANYA SEBAGAI TELEVISI MASA KINI Utami, Shafira Putri Citra; Dida, Susanne; Prastowo, FX. Ari Agung
ProTVF Vol 1, No 1 (2017): ProTVF Volume 1, No.1, Maret 2017
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.695 KB)

Abstract

Penelitian yang berjudul ”Strategi Perencanaan Public Relations NET.TV dalam membentuk citranya sebagai Televisi Masa Kini” bertujuan untuk mengetahui analisa riset formatif, menetapkan dan memformulasikan strategi, pemilihan dan pengimplementasian taktik dan evaluasi yang dilakukan oleh NET.TV dalam membentuk citranya sebagai Televisi Masa Kini. Penelitian ini menggunakan metode deskriptif dengan jenis data kualitatif. Landasan konsep yang digunakan adalahh Strategy Planning for Public Relations dari Ronal D. Smith. Metode Pengumpulan data yang digunakan adalah observasi, wawancara dan dokumen. Hasil dari penelitian ini menunjukkan bahwa dalam menjalankan strategi perencanaan public relations dalam membentuk citranya sebagai Televisi Masa Kini cukup efektif. Dalam fase riset formatif tahap analisis situasi, NET.TV melihat kesempatan yang ada pada zaman sekarang adalah perkembangan digital, dan NET. Memilih segmentasi pasarmereka adalah family AB, konten tayangan dikemas sesuai dengan segment arsip asa rmereka,Dalam fase strategi, konten tayangan program disesuaikan dengan visi dan misi perusahaan serta identitas mereka, yaitu menyajikan konten program yang educating, informating, danentertaining. Fase taktik NET.TV memilih taktik komunikasi seperti tatap muka, dan juga beberapa alat media atau periklanan untuk promosi programnya. Fase evaluasi, NET. Melakukan evaluasi dengan dibagi menjadi evaluasi program On Air dan program Off Air, evaluasi program On Air dilakukan oleh direksi, divisi sales & production, dan jajaran atas lainnya, sedangkan untuk evaluasi program Off Air dilakukan oleh divisi PR. Saran yang ingin disampaikan peneliti kepada NET.TV sebaiknya NET.TV lebih memperhatikan hambatan yang adadengan perkembangan digital, dan juga lebih mengadakan kegiatan yang melibatkan audiens karena lebih efektif dalam meningkatkan awareness publiknya.Kata-kata Kunci: Strategi, Public Relations, NET.TV
IMPLEMENTASI PERMENDAGRI NOMOR 13 TAHUN 2011 SEBAGAI MEDIA KOMUNIKASI DI PEMERINTAHAN BUDIANA, HERU RYANTO; PRASTOWO, FX ARI AGUNG; SANI, ANWAR
Prosiding Magister Ilmu Komunikasi Buku B - Komunikasi Publik Dan Dinamika Masyarakat Lokal
Publisher : Prosiding Magister Ilmu Komunikasi

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Abstract

Permasalahan-permasalahan yang muncul di negara ini dari tingkat nasional sampai tingkat desa semakin membuktikan bahwa peran dan fungsi humas memiliki arti penting. Bagaimana humas idealnya mengkomunikasikan informasi tentang kinerja atau apa yang telah, sedang dan akan dilakukan pemerintah. Penyampaian informasi tersebut dimaksudkan bukan sekedar agar masyarakat mengetahuinya, tapi juga yang tidak kalah pentingnya adalah untuk membangun opini positif pemerintah, mind set masyarakat, dan muaranya adalah tumbuhnya kesadaran dan partisipasi masyarakat dalam membangun negeri. .Namun demikian, perkembangan dan tantangan yang dihadapi oleh pemerintahan sekarang semakin berat, sehingga fungsi humas tidak hanya dilaksanakan oleh Kementrian Komunikasi dan Informatika. Pemerintah melalui kementerian komunikasi dan informatika telah membuat terobosan baru dengan merekrut petugas humas, namun demikian keberadaannya bukan tanpa masalah, karena pemerintah sebelumnya telah memiliki pranata humas dan kemendagri telah mengeluarkan Permendagri no 13 tahun 2011 tentang kewenangan humas pemerintah di lingkungan pemerintah dalam negeri. Tidak adanya komunikasi dan koordinasi menjadi titik persoalan komunikasi pemerintahan baik di level pusat sampai dengan level daerah. Kata Kunci : Komunikasi, Humas, Pemerintah
MANAGEMENT EVENT PROGRAM PARENTING MENGENAI PENGGUNAAN GADGET DAN INERNET BAGI ANAK-ANAK DI SD MUTIARA BUNDA Pratama, Abisha Akmal; Hafiar, Hanny; Prastowo, FX. Ari Agung
Avant Garde Vol 5, No 2 (2017): AVANT GARDE
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/avg.v5i2.623

Abstract

Many parents are still unaware of the dangers of the internet and gadgets forchildren. Problems such as sore eyes, nerve damage, change of posture, as well asfatigue due to due to playing the gadget for too long are the hidden dangers of the useof the gadgets and the internet. Views that display adult content such as violence, drugs,pornography, to the LGBT behavior can be seen by the children. The impact of that cancause mental retardation, early maturing, to violence or undue behavior committed bychildren. Based on these phenomena, Mutiara Bunda school conducts a parentingprogram about the dangers of the internet and gadgets for children. Parenting programis an educational program outside the classroom that requires cooperation between theschool and the parents. Parenting programs are based on the fact that children spendmore time at home than in school, therefore parents need to get the educational valuesof the parenting program. In this case is related to the use of gadgets and the internetare unhealthy for children. Parenting program is a good form of cooperation betweenthe school and parents in producing children who are intelligent and virtuous as thefuture generation.
Anticipating the Impact of Pornography through Dissemination of Negative Content Hafiar, Hanny; Lukman, Syauqy; Syuderajat, Fajar; Prastowo, FX Ari Agung; Priyatna, Centurion Chandratama; Sjafirah, Nuryah Asri
Jurnal ILMU KOMUNIKASI Vol 16, No 2 (2019)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.064 KB) | DOI: 10.24002/jik.v16i2.1773

Abstract

Pornography through the internet has penetrated visually impaired teenagers.Socialization activities are needed to anticipate negative content. Pre-research was needed to map the problem before socialization. The study aims to examine the impact of pornography and its spread among visually impaired teenagers. The method used was a correlation with samples of teenagers at Wyata Guna, Bandung. The results show there is the impact of pornography and its spread including received, stored, accessed, and distributed through the internet. Proactive action was required from parents, and institutions to prevent a visually impaired teenager from the impact of pornography.
THE IMAGE MAINTENANCE OF PURWAKARTA REGENT THROUGH GEMPUNGAN ACTIVITIES IN PURWAKARTA REGENCY Herladiati, Anggita; Damayanto, Trie; Prastowo, FX. Ari Agung
EDUTECH Vol 15, No 2 (2016): METODE DAN PROGRAM PEMBELAJARAN
Publisher : Prodi Teknologi Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/edutech.v15i2.2607

Abstract

Abstrack, Gempungan is an implementation of Purwakartagovernment program contained in "Salapan Lengkah Ngawangun Nagri Raharja". In general, this activity is a form of service to the community that is "proactive", where services are provided in the form of administrative services of residence (KTP, KK, Birth Certificate, Book of Marriage and others), health services, blood donor, family planning services, mass circumcision, as well as input from religious leaders, community leaders and citizens as a whole. This activity is done once a week turning in 192 villages in the district of Purwakarta. The event ended with the "Ngahajatan urang overtime" show that held at night, filled with arts and entertainment event which is dedicated to citizens. This study aims to determine how Purwakarta Regent, Dedi Mulyadi namely imaging through Gempungan activities In Purwakarta district. The research method used in this research on imaging Purwakarta Regent through Gempungan In Purwakarta is qualitative method research with explorative case study approach. Data in this study were obtained through direct observation, interviews, and review of the literature and documents. The results showed that the activitiesof Gempungan made by Regent Dedi Mulyadi invented by people’s aspirationsthat have not been fulfilled by Purwakarta Government. In addition to the Gempunganactivities, Regent Dedi Mulyadi be able to know more about what kind of condition and the community needs so that the programs created by local government will be more effective and efficient. The community responded Gempungan activitiesas very positive, and the majority also stated that the Regent Dedi Mulyadi is a figure that highly regard the welfare of society and one of the best Regent,Purwakartaever owned.  Abstrak, Gempungan adalah implementasi dari program pemerintah purwakarta yang tertuang dalam“Salapan Lengkah Ngawangun Nagri Raharja”. Secara umum kegiatan ini merupakan bentuk pelayanan kepada masyarakat yang bersifat “jemput bola”, dimana pelayanan yang diberikan berupa pelayanan administrasi kependudukan (KTP, KK, Akte Kelahiran, Buku Nikah dan lainnya), pelayanan kesehatan, donor darah, pelayanan KB, khitanan massal, serta masukan dari tokoh agama, tokoh masyarakat serta warga secara keseluruhan. Kegiatan ini dilakukan seminggu sekali berputar di 192 desa dan kelurahan di wilayah kabupaten Purwakarta. Kegiatan ini diakhiri dengan acara “Ngahajatan urang lembur” yang dilaksanakan pada malam hari, diisi dengan acara kesenian serta hiburan yang khusus dipersembahkan kepada warga masyarakat. Penelitian ini bertujuan untuk mengetahui bagaimana pencitraan Bupati Purwakarta yaitu Dedi Mulyadi melalui kegiatan Gempungan Di Kabupaten Purwakarta. Metode penelitian yang digunakan dalam penelitian mengenai pencitraan Bupati Purwakarta melalui kegiatan Gempungan Di Kabupaten Purwakarta adalah metode penelitian kualitatif dengan pendekatan studi kasus eksploratif. Data dalam penelitian ini diperoleh melalui observasi langsung, wawancara mendalam, dan telaah pustaka dan dokumen.Hasil penelitian menunjukkan bahwa kegiatan Gempungan dibuat oleh Bupati Dedi Mulyadi karena adanya aspirasi masyarakat yang belum sempat dipenuhi oleh Pemkab Purwakarta. Selain itu dengan adanya kegiatan Gempungan, Bupati Dedi Mulyadi lebih dapat mengetahui seperti apa kondisi dan kebutuhan masyarakat sehingga program-program yang diciptakan oleh Pemkab akan lebih efektif dan efisien. Masyarakat pun menanggapi kegiatan Gempungan ini sangat positif, dan mayoritas masyarakat juga menyatakan bahwa Bupati Dedi Mulyadi merupakan sosok yang sangat mempedulikan kesejahteraan masyarakat dan merupakan salah satu Bupati terbaik yang pernah dimiliki Purwakarta.
HUBUNGAN ANTARA KUALITAS PELAYANAN PATIENT RELATIONS RUMAH SAKIT PONDOK INDAH DENGAN SIKAP PASIEN TERHADAP RUMAH SAKIT Khaliaphnie, Anisah; Setianti, Yanti; Agung Prastowo, FX.Ari
Widya Duta: Jurnal Ilmiah Ilmu Agama dan Ilmu Sosial Budaya Vol 13, No 1 (2018): MARET 2018
Publisher : Institut Hindu Dharma Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (476.141 KB)

Abstract

Communication between patients and doctors has become a problem in most cases. Communication between doctors and patients in Indonesia has not been a major concern. So far, communication competence tends to be neglected. Though communication between patient and doctor is an important factor in order to support patient recovery.This study aims to determine the relationship between reliability, responsiveness, assurance, empathy and physical proof of Patient Relations RS Pondok Indah with patient attitude toward the hospital. The theory used is the theory of social exchange proposed by Thibault and Kelley.From the results of research conducted by the author on the Quality of Service Patient Relations Hospital Pondok Indah with Patient Attitudes toward the Hospital, it is concluded that the reliability of Patient Relations Pondok Indah Hospital has a very strong relationship with the attitude (cognition, affection and konasi) patients. This means the reliability provided by Patient Relations Officer which is a sub variable of the quality of this service can give effect to the patient's final attitude toward the hospital.
Hubungan antara Kualitas Pelayanan Patient Relations Rumah Sakit Pondok Indah dengan Sikap Pasien terhadap Rumah Sakit Khaliaphnie, Anisah; Setianti, Yanti; Agung Prastowo, FX.Ari
Widya Duta: Jurnal Ilmiah Ilmu Agama dan Ilmu Sosial Budaya Vol 13, No 1 (2018): MARET 2018
Publisher : Institut Hindu Dharma Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v13i1.432

Abstract

Communication between patients and doctors has become a problem in most cases. Communication between doctors and patients in Indonesia has not been a major concern. So far, communication competence tends to be neglected. Though communication between patient and doctor is an important factor in order to support patient recovery.This study aims to determine the relationship between reliability, responsiveness, assurance, empathy and physical proof of Patient Relations RS Pondok Indah with patient attitude toward the hospital. The theory used is the theory of social exchange proposed by Thibault and Kelley.From the results of research conducted by the author on the Quality of Service Patient Relations Hospital Pondok Indah with Patient Attitudes toward the Hospital, it is concluded that the reliability of Patient Relations Pondok Indah Hospital has a very strong relationship with the attitude (cognition, affection and konasi) patients. This means the reliability provided by Patient Relations Officer which is a sub variable of the quality of this service can give effect to the patient's final attitude toward the hospital.
SINERGI PEMERINTAH DAN PERUSAHAAN PADA AKTIVITAS CSR DALAM RANGKA MENGHADAPI MEA Kokom Komariah; Evi Novianti; Hanny Hafiar; Ari Agung Prastowo
Jurnal Kawistara Vol 7, No 2 (2017)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (442.25 KB) | DOI: 10.22146/kawistara.27525

Abstract

Corporate Social Responsibility activities ideally be felt by the West Bandung Regency, where The West Bandung Regency has now transformed into an industrial area. This change of course, like the two-edged sword, the meaning is the presence of the company is actually able to provide changes in the economy for local communities, in an effort to prepare for the MEA, but on the other hand an industrial presence in West Bandung Regency giving new homework in terms of environmental management and the company's contribution to increasing local revenues of West Bandung regency. Whereas CSR is expected to become one of the company's contributions to improving the competitiveness of West Bandung Regency society. In other words, the company's contribution through Corporate Social Responsibility activities, become the hope of West Bandung regency government in building the human resources of competitive and independent and prosperous. Therefore, this study aims to dig deeper into the synergy of government and companies on CSR activities in order to face the MEA. This research is using qualitative descriptive method through data collection techniques of interviewing and observation. The results of this research indicate that in practice between the government and companies there are communication problems, therefore it is necessary to build appropriate communication models between the government and the companies as well as the community called tripartite corporate social responsibility so that corporate social responsibility activities better planned, targeted and sustainable.
DIGITAL MARKETING UNTUK USAHA MIKRO KECIL MENENGAH (Studi Kasus Pada Coffeestrip Bandung) Centurion Chandratama Priyatna; FX. Ari Agung Prastowo; Fajar Syuderajat
Dharmakarya Vol 9, No 4 (2020): Desember, 2020
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/dharmakarya.v9i4.29478

Abstract

Sejak adanya pandemi COVID-19 pada saat ini, beberapa pengusaha mulai mencari jalan untuk menjual produk mereka dikarenakan beberapa lini bisnis tidak dapat beroperasi secara maksimal jika secara offline. Maka mereka melakukan bisnis digital, hal ini merupakan salah satu hal yang paling diminati di bidang ekonomi yang dilakukan untuk memperluas market share perusahaan dalam bisnis mereka secara online. Dari beberapa kategori bisnis di Indonesia, Usaha Mikro, Kecil dan Menengah atau (UMKM) merupakan salah satu kategori bisnis yang mendapatkan dampak paling besar dari pandemi COVID-19, dikarenakan keuangan dari pelaku bisnis kategori UMKM beberapa bahkan belum stabil sebelum adanya pandemi COVID-19 dan makin diperparah dengan adanya pandemi tersebut. Maka dari itu kami membantu salah satu UMKM di Bandung yaitu Coffeestrip, melalui pengurusan media sosial dengan merencanakan konten, foto produk, desain feeds Instagram, menulis caption, dan mengunggah konten. Semuanya dilakukan pada media sosial instagram Coffeestrip. Selain itu dilakukan juga pembuatan media platform marketplace (Shopee) dan on-demand multi-service platform (Gojek) untuk meningkatkan penjualan dari bisnis UMKM tersebut
Anticipating the Impact of Pornography through Dissemination of Negative Content Hanny Hafiar; Syauqy Lukman; Fajar Syuderajat; FX Ari Agung Prastowo; Centurion Chandratama Priyatna; Nuryah Asri Sjafirah
Jurnal ILMU KOMUNIKASI Vol. 16 No. 2 (2019)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.064 KB) | DOI: 10.24002/jik.v16i2.1773

Abstract

Pornography through the internet has penetrated visually impaired teenagers.Socialization activities are needed to anticipate negative content. Pre-research was needed to map the problem before socialization. The study aims to examine the impact of pornography and its spread among visually impaired teenagers. The method used was a correlation with samples of teenagers at Wyata Guna, Bandung. The results show there is the impact of pornography and its spread including received, stored, accessed, and distributed through the internet. Proactive action was required from parents, and institutions to prevent a visually impaired teenager from the impact of pornography.