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All Journal Jurnal Sosial Humaniora dan Pendidikan (JUSHPEN)
Erna Pranata Putri
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Education Social Sciences

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THE SEMIOTIC ANALYSIS OF GALAXY X BTS: THE STRANGE TAYLOR SHOP ADVERTISEMENT Erna Pranata Putri
Jurnal Sosial Humaniora dan Pendidikan Vol. 3 No. 2 (2024): Agustus : Jurnal Sosial Humaniora dan Pendidikan
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jushpen.v3i2.1560

Abstract

The main purpose of advertising is to market a product or service so that consumers are influenced to buy the product or service. The advertisement itself in its creation requires high creativity so that it looks attractive. In the advertisement, there are verbal and non-verbal messages. The verbal and non-verbal messages contained in this advertisement can be analyzed using semiotic studies. The object of this study is the Samsung Galaxy x BTS: The Strange Tailor Shop advertisement which is aired on Samsung's Youtube channel. This study used the theory of Charles Sanders Pierce by classifying signs into Icons, Indexes, and Symbols which are then analyzed using qualitative methods. The findings of this research indicate that the icons of the Samsung Galaxy x BTS: The Strange Tailor Shop advertisement are Jin and Jungkook, who are globally renowned boyband members and the Samsung Galaxy Note 20 itself, with its premium design. The index refers to the color of the smartphone used in the advertisement, which is Mystic Bronze, creating a premium impression. Meanwhile, the symbol in this advertisement is the Samsung logo, using the distinctive Samsung typeface to convey consistency and a universal visual identity. So, the sign contained in this advertisement shows that the Samsung Galaxy Note 20 is a premium and global smartphone that provides convenience for its users.
The Analysis of Figurative Language In The Movie: Spellbound Erna Pranata Putri
Jurnal Sosial Humaniora dan Pendidikan Vol. 4 No. 1 (2025): April : Jurnal Sosial Humaniora dan Pendidikan
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jushpen.v4i1.1872

Abstract

Since words may be used to link individuals, express ideas, and transmit meaning, they are essential to communication. Character development, plot development, and audience involvement are all influenced by the language employed in dialogue. Through the use of figurative language, characters can communicate complex ideas, emotions, or relationships in dialogue in ways that are rich in meaning, vivid, and memorable. The purpose of this study is to identify the types of figurative language used in the Spellbound film. This film was analyzed using Gorys Keraf's theory of figurative language. The figurative language found were metaphor (23), antonomasia (14), personification (9), pun (8), irony (6), simile (4), antithesis (4), and hyperbole (30). The use of figurative language in the dialogue of the film Spellbound makes the story more interesting.
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