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All Journal Literasi: Jurnal Pengabdian Masyarakat dan Inovasi
Laras Atie, Annisa’
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Pendampingan Dan Pengembangan Umkm Di Kelurahan Kepanjenlor Kota Blitar Melalui Re-Branding Dan Integrated Marketing Communication (IMC) Nashir Hasan, Muhammad; Billah, Mu’tasim; Agustina Safira, Isna; Arindra Ramadhani, Aura; Laras Atie, Annisa’; Aji Arroziqi, Lintang; Wikartika, Ira; Ahmi Husein, Muhammad
Literasi Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang Jl. Rangga Sentap, Dalong Sukaharja, Ketapang 78813. Telp. (0534) 3030686 Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/literasi.v2i2.1576

Abstract

Re-Branding is an effort by a company to change and re-new their brand, with the intention to make it better. Re-branding does not ignore the initial goal of its company, which is profit-oriented. IMC is the approach that makes sure a communication of the brand is conformable for your marketing channel. The purpose of this service is to promote digitally and help the product development in order to increase the quality. The methods that are used in this service are observing the UMKM, designing logo with supergraphic, and conceiving the design of UMKM product inovation. The result of this service is the increase of enthusiasm of the UMKM in Kepanjenlor village, Kepanjen Kidul Sub-District, Blitar city. They are excited in the process of rebranding and IMC
Co-Authors Agustina Safira, Isna Ahmi Husein, Muhammad Aji Arroziqi, Lintang Arindra Ramadhani, Aura Billah, Mu’tasim Ira Wikartika, Ira Nashir Hasan, Muhammad