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All Journal Hijaz: Jurnal Ilmu-Ilmu Keislaman Educazione: Journal of Education and Learning
Rahman, Muthi’ah
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Religion Humanities Education Social Sciences

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Pengaruh Etos Kerja Islam terhadap Kepuasan Mahasiswa di Layanan Akademik Fakultas Dakwah UIN KHAS Jember Sundosia, Iin; Rahman, Muthi’ah; Rahayu, Eko; Fitriana, Aniqotuzzuhro'
Hijaz: Jurnal Ilmu-Ilmu Keislaman Vol. 2 No. 4 (2023)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57251/hij.v2i4.933

Abstract

Work ethic is the attitude of a person or group that influences attitudes at work, referring to divine values as the basis for living life. Meanwhile, the Islamic work ethic is the perspective believed by a Muslim in completing his work, according to the commands of Allah SWT. that work as a manifestation of good deeds and forms of worship. In the academic service of the Da'wah Faculty of UIN Khas Jember, the majority of its employees are Muslims. Therefore, the values of the work ethic should be a guideline in serving the needs of da'wah faculty students in the academic field. The Islamic work ethic is reflected in 15 characteristics including honesty, discipline, responsibility, istiqomah, shyness, thrifty and efficiency, creative, leadership spirit, actively seeks knowledge, friendship, consequences and dares to face challenges, sincere, tenacious, self-respect and Trust. This study used a descriptive quantitative method with the independent variable namely Islamic work ethic (x) and the dependent variable namely student (customer) satisfaction (y). The influence of the application of the Islamic work ethic in the Da'wah Faculty of UIN Khas Jember on student satisfaction is 38.3%.
Experiential Marketing Strategy In The Boarding School Education Ecosystem As An Effort To Increase The Loyalty Of Student Guardians At Islamic Boarding Schools Adzimah, Maulidatul; Rahman, Muthi’ah; Dewi, Annisa Tri Ananda; Mohlas, Moh.; Fikri, Ahmad Rausyan; Al wahedi, Mohammad Abdul Aziz; Abdullah
Educazione: Journal of Education and Learning Vol. 1 No. 2 (2024): Moderate Islamic Education and Learning Innovation
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/educazione.v1i2.2218

Abstract

This study aims to explore the implementation of experiential marketing within the boarding school ecosystem and identify the key factors that enhance parental loyalty. Employing a qualitative case study approach, data were gathered through observations, in-depth interviews, and documentation, and subsequently analyzed using data reduction, presentation, and interpretive conclusion techniques. Findings indicate that experiential marketing is not formally structured but naturally embedded in students’ spiritual, social, and academic experiences. Critical success factors include firsthand student experiences, service quality, effective communication, adherence to religious values, and the positive institutional image conveyed through documentation. These elements contribute to heightened parental satisfaction, trust, engagement, and loyalty, often manifested through recommendations and continued enrollment. The study underscores that a comprehensive, experience-based marketing strategy grounded in religious and educational values is more effective for fostering long-term parental loyalty than traditional marketing approaches, offering a practical framework for boarding schools seeking sustainable relationship-building strategies while enhancing their reputation and perceived educational quality.
Co-Authors Abdullah Adzimah, Maulidatul Al Wahedi, Mohammad Abdul Aziz Dewi, Annisa Tri Ananda Fikri, Ahmad Rausyan Fitriana, Aniqotuzzuhro' Mohlas, Moh. Rahayu, Eko Sundosia, Iin