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All Journal Journal of Student Research SABAJAYA Jurnal Pengabdian Kepada Masyarakat
Ulfi Maranisya
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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Journal : Journal of Student Research

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Pengaruh Citra Merek Dan Kualitas Pelayanan Terhadap Keputusan Konsumen Dalam Memilih Jasa Wedding Organizer Di Purandewi Catering Ulfi Maranisya; Bilqis Alifia Adzani
Journal of Student Research Vol. 2 No. 2 (2024): Maret: Journal of Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v2i2.2834

Abstract

The purpose of this research is to study how brand image and service quality impact the decisions made by customers when choosing Purandewi Catering wedding organizer services. Descriptive quantitative method with Likert measurement tool was used in this research. Primary data from this study came from 68 respondents who used Purandewi Catering services during the period January - December 2023. The results of the multiple linear regression test show that the brand image variable regression coefficient value is 0.403 or has a positive and significant effect on consumer decisions, then the service quality variable regression coefficient value of 0.298 has a positive effect on consumer decisions. The two variables also simultaneously or together have an effect on consumer decisions to use Purandewi Catering wedding organizer services with the results of the f test count 31.754 greater than the f table value of 3.13.
Pengaruh Faktor Motivasi Dan Persepsi Pengunjung Terhadap Keputusan Pembelian Tiket Pada Konser Act: Sweet Mirage In Jakarta Ulfi Maranisya; Adelin Vinico Yuanita
Journal of Student Research Vol. 2 No. 2 (2024): Maret: Journal of Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v2i2.2835

Abstract

This research aims to explore the motivational factors and perceptions of visitors influencing ticket purchasing decisions for the music concert titled Act: Sweet Mirage In Jakarta, featuring the South Korean group TOMORROW X TOGETHER. The study involved a sample of 87 respondents and utilized a quantitative analysis research method with data collected through questionnaires. The multiple linear regression analysis results indicated a regression coefficient value of 0.222 for motivational factors, showing a positive and significant impact on purchasing decisions. Additionally, the regression coefficient value for visitor perception factors was 0.630, indicating a positive impact on purchasing decisions. Both variables collectively influence the ticket purchasing decision for the Act: Sweet Mirage In Jakarta concert, as evidenced by the computed F-value of 8.847, which exceeds the critical F-value of 3.11.
Pengaruh Promosi Digital Marketing Dan Word Of Mouth terhadap Keputusan Konsumen Dalam Memilih Jasa Wedding Organizer Siapnikah.Id Ulfi Maranisya; Reza Ardian Putra
Journal of Student Research Vol. 2 No. 2 (2024): Maret: Journal of Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v2i2.2838

Abstract

This research was carried out at Siapnikah.Id which is located in Pancoran Mas Depok. Researchers are interested in conducting research to find out whether digital marketing and Word of Mouthinfluence consumer decisions in choosing WO Siapnikah.Id services. Therefore, it is important to understand how digital marketing and Word of Mouthcan achieve the goal of consumer satisfaction in finding wedding organizer services. This research uses a descriptive quantitative research method with a survey approach. The population in this research is wedding organizer consumers totaling 47 people. The sample for this research was determined using numerical data which was processed using statistics. The technique used for data collection is a questionnaire or questionnaire. In the research, 2 independent variables are used, namely digital marketing (X1), Word of Mouth(X2). The dependent variable used in this research is consumer decision (Y). The results of this research are that digital marketing and Word of Mouthget different data, where digital marketing has a significant and influential effect on consumer decisions, while Word of Mouthhas no influence and is not significant on consumer decisions in choosing Siapnikah.Id wedding organizer services.
Pengaruh Preferensi Dan Motivasi Terhadap Kepuasan Pengunjung Gen Z Di Museum Macan Ulfi Maranisya; Rasya Maulida Rahma
Journal of Student Research Vol. 2 No. 2 (2024): Maret: Journal of Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v2i2.2840

Abstract

This research aims to evaluate the influence of preferences and motivation on the level of satisfaction of visitors, especially Gen Z at the MACAN Museum. The data analysis method used in this research is quantitative descriptive analysis. Through regression model analysis, several significant conclusions can be drawn. First, a constant value of 3.168 implies that if the preferences and motivation of visitors to the MACAN Museum is 0, then the level of visitor satisfaction is 3.168. Second, the regression coefficient for variable X1 of 0.070 indicates that preferences have a positive impact on the level of visitor satisfaction, while third, the regression coefficient for variable has a positive and significant impact on Generation Z Visitor Satisfaction (Y) at the MACAN Museum
Pengaruh Harga Tiket Dan Motivasi Dalam Keputusan Berkunjung Di Event Raisa Live In Concert Farrah Puspita Fauzy; Ulfi Maranisya
Journal of Student Research Vol. 2 No. 2 (2024): Maret: Journal of Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v2i2.2842

Abstract

This research aims to analyze the influence of price and motivation in the decision to visit the 2023 raisa live in concert event. The sample used in this research used primary data with data collection methods through questionnaires distributed to 96 respondents. The data analysis technique uses quantitative descriptive analysis. Based on the research findings, it can be concluded that the Price variable does not have a significant influence on the Decision to Attend the Raisa Live In Concert event. The research results indicate that the Motivation variable has a positive and significant impact on the Decision to Attend the Raisa Live In Concert event. The results show that the Price variable has a 0.016% impact, while the Motivation variable has a 0.244% impact on the Decision to Attend.
Co-Authors Adelin Vinico Yuanita Bilqis Alifia Adzani Dewi, Dyah Handayani Farrah Puspita Fauzy Putri, Shifa Ananda Rasya Maulida Rahma Reza Ardian Putra