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All Journal PROGRESIF Research of Business and Management
Suryono, Dwi Windu
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Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Research of Business and Management

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Building Customer Loyalty: The Impact of Price Perception and Service Quality Mediated by Customer Satisfaction Muhammad, Baginda; Simon, Zainal Zawir; Suryono, Dwi Windu
Research of Business and Management Vol. 2 No. 2 (2024): AUGUST 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v2i2.285

Abstract

This research aims to analyze the influence of price and service quality on customer loyalty through customer satisfaction as an intervening variable. The type of research used in this research is explanatory research. The population in this research is customers. Data analysis uses the Partial Least Square Structural Equation Modeling Method. The results of this research show that (1) price perception has a positive and significant effect on customer loyalty, (2) service quality has a positive and significant effect on customer loyalty, (3) price perception has no effect on customer satisfaction, (4) service quality has a positive effect and significant effect on customer satisfaction, (5) customer satisfaction has a positive and significant effect on customer loyalty, (6) customer satisfaction cannot mediate the effect of price perception on customer loyalty, (7) customer satisfaction can mediate the effect of service quality on customer loyalty. Managerial Implications The study's findings indicate that perceptions of price and service quality significantly influence customer loyalty, with customer satisfaction serving as a crucial intervening variable. Managers should focus on optimizing both price perception and service quality to enhance overall customer satisfaction, which in turn increases customer loyalty.
CSR and Profitability as Determinants of Firm Value: Evidence from Sri-Kehati Index Tarsono, Ono; Mustika, Maya; Salim, Fasya Nabila; Suryono, Dwi Windu
Research of Business and Management Vol. 4 No. 1 (2026): FEBRUARY, 2026
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v4i1.582

Abstract

This study aims to investigate the impact of Corporate Social Responsibility (CSR) and profitability on firm value among companies listed on the Sri-Kehati Index of the Indonesia Stock Exchange (IDX) during the 2021–2024 period. A descriptive quantitative research design was applied using panel data analysis with EViews 12. The population consisted of firms listed on the Sri-Kehati Index, with purposive sampling selecting 11 companies, resulting in 44 firm-year observations. Secondary data were collected through documentation from the official IDX website (www.idx.co.id). The results reveal that CSR has a negative and significant effect on firm value, while Return on Assets (ROA) and Return on Investment (ROI) do not have a significant effect. These findings suggest that while CSR initiatives significantly shape firm value, profitability indicators such as ROA and ROI may not directly drive market valuation in Sri-Kehati Index firms.
Co-Authors Antaiwan Bowo Pranogyo Hendra, Lim Hendro, Junaidi Muhammad Ichsan Muhammad, Baginda Mulyati, Ade Mustika, Maya Salim, Fasya Nabila Sumampouw, Ruland Willy Jack Tarsono Tarsono Zabidi, Imran Zainal Zawir Simon, Zainal Zawir