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All Journal Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Moh. Miftah
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pemanfaatan Media Sosial Instagram Bisnis Terhadap Peningkatan Omzet Penjualan Produk “Fanaya Catering” Nurkhayati Nurkhayati; Toto Sudibyo; Moh. Miftah
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 4 (2023): Juli : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i4.119

Abstract

One of the digital media frequently used by business practitioners for promotion is Instagram. Instagram is utilized as a promotional medium due to its more appealing interface compared to Facebook or Twitter. Instagram is an application for capturing, editing, and sharing photos within the Instagram user community. The research was conducted using a descriptive quantitative approach. Research data was collected through a questionnaire distributed randomly to 99 respondents who were followers of the "Fanaya Catering" social media account. The research results indicate that the use of social media has a positive impact on increasing the sales revenue of catering products.
Co-Authors Nurkhayati Nurkhayati Toto Sudibyo