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All Journal Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis
Nunik Nur Asiah Jamil
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pemanfaatan Digital Marketing Dalam Proses Jaringan Bisnis Usaha Hotmie Roll Resya Dwi Marselina; Chyntia Ika Pertiwi; Fitria Anjarsari; Nunik Nur Asiah Jamil; Siti Haniah
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 2 (2024): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i2.658

Abstract

The purpose of this research is to find out how digital marketing is used in building business networks. This research uses descriptive qualitative research methods. The object of this research is the Hot MieRoll business. The results of this research are digital marketing that the HotMie Roll business can use as an effort to build a business network is creating a Google Business account, creating social media as a marketing medium and creating photo or video content which will later be uploaded on social media by following current trends.
Proses Produksi dan Pengembangan UMKM Bolu Keju Sabilulungan Agus Sutardi; Chyntia Ika Pertiwi; Fitria Anjarsari; Nunik Nur Asiah Jamil; Wahyudin Yusuf; Broderix Nicender Sorongan
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 2 (2024): APRIL: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i2.715

Abstract

This research aims to determine the feasibility of the Sabilulungan Cheese Cake business based on Marketing Aspects, Technical and Operational Aspects, Management and Organizational Aspects, and Financial Aspects. The data collection method in this research is field study with descriptive methods. The data collection techniques used were interviews, observation and documentation. This research shows that the Sabilulungan Cheese Cake business development plan is declared feasible to implement in terms of Marketing Aspects, Technical and Operational Aspects, Management and Organizational Aspects, and Financial Aspects.
Co-Authors Agus Sutardi Broderix Nicender Sorongan Chyntia Ika Pertiwi Fitria Anjarsari Resya Dwi Marselina Siti Haniah Wahyudin Yusuf