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All Journal EKONOMIKA45 Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Riska Pania Putri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Management of Management Information Systems at Jomelo Cosmetic Shop on Bukit Kaminting Induk Street, Palangka Raya City Nathaly Inglesia; Santi Wati; Rossana Tiara Christin; Riska Pania Putri; Astrid Astrid; Cindy Carolina; Nisrina Rahmi
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 4 (2024): Juli : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i4.939

Abstract

This research explores the management of management information systems at Jomelo Cosmetic Shop on Bukit Kaminting Induk Street, Palangka Raya City using qualitative methods and a holistic approach. Data were collected through observation, interviews, and documentation. The study discovered that the deployment of a management information system has a significant impact on the efficacy of the organization's data source system, with 100% of respondents stating that SIM helps improve operational efficiency and decision-making. In the study, one hundred percent of respondents stated that SIM improves operational efficiency and decision-making processes, which shows how important the implementation of a management information system is to improve the performance of enterprise data source systems. The study recommends several measures to improve the effectiveness and efficiency of management information system, such as increasing staff training on the use of SIM (80% of respondents agreed), monitoring and evaluating SIM performance regularly (75% of respondents agreed) and optimizing the use of information technology to support SIM (65% of respondents agreed). This study also recommends several steps to improve product information for customers, such as providing more complete product information on the store website (90% of respondents agreed), utilizing social media to promote products (85% of respondents agreed), and training store staff to provide proper product information (70% of respondents agreed The findings of this study indicate that Jomelo Cosmetic Shop can improve its competitiveness and quality of service to customers by implementing best practices in information systems management. This is expected to improve operational efficiency and better delivery of product information to customers.
Pengaruh Citra Merek, Kualitas Produk, Gaya Hidup, dan Persepsi Harga terhadap Keputusan Pembelian dengan Kepuasan Konsumen sebagai Variabel Mediasi pada Konsumen Starbucks di Kota PalangkaRaya Wika Tri Lestari; Rensa Rensa; Riska Pania Putri; Indra Saputra; Apriani Apriani; Erina Mateluni; Sri Wahyu Utami
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 2 (2025): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i2.4542

Abstract

This study aims to examine the influence of brand image, product quality, lifestyle, and price perception on purchase decisions, with customer satisfaction as a mediating variable among Starbucks consumers in Palangka Raya City. The variables studied include brand image, product quality, lifestyle, price perception, customer satisfaction, and purchase decision, to assess both the direct and indirect effects of the four independent variables on purchase decisions through customer satisfaction. This research employs a quantitative approach with Partial Least Square (PLS) analysis using SmartPLS 3.0 software. The population consists of all Starbucks consumers in Palangka Raya, with purposive sampling techniques and a total of 100 respondents. The results show that brand image, product quality, lifestyle, and price perception have a positive and significant effect on both customer satisfaction and purchase decisions. Moreover, customer satisfaction significantly mediates the relationship between these four variables and purchase decisions. These findings indicate that efforts to enhance customer satisfaction can strengthen the impact of marketing elements on purchasing decisions among urban consumers.
Co-Authors Apriani Apriani Astrid Astrid Cindy Carolina Erina Mateluni Indra Saputra Nathaly Inglesia Nisrina Rahmi Rensa Rensa Rossana Tiara Christin Santi Wati SRI WAHYU UTAMI Wika Tri Lestari