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All Journal Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat
Ersa Dina Fitaloka
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Social Sciences

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Pengaruh Komunikasi Pemasaran dan Citra Destinasi Terhadap Kunjungan Ulang Ke Atlantis Land Surabaya Nabilla Ainun Nadhiyyah; Ersa Dina Fitaloka; Mila Hariani
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 4 (2024): Juli : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i4.1029

Abstract

This research aims to determine the influence of marketing communications and destination image on repeat visits to Atlantis Land Surabaya. The research population consisted of people who had visited Atlantis Land, with a sample of 100 respondents selected using purposive sampling techniques. Data collection was carried out using a questionnaire distributed via Google Form. The results of the analysis show that the two independent variables, namely marketing communication and destination image, have a significant influence on repeat visits. This research provides insight for Atlantis Land managers to understand visitors and design marketing strategies that suit their needs.
Pelatihan Kerajinan Ibu-Ibu PKK dari Limbah Bekas Kemasan Pabrik Kopi Pada PT. Santos Jaya Abadi Menjadi Sebuah Produk Tas dan Tempat Tisu Ersa Dina Fitaloka; Dessi Fitria Ningsih; Rahayu Mardikaningsih; Nelud Darajaatul Aliyah; Siti Nur Halizah; Fayola Issalillah; Rafadi Khan Khayru; Didit Darmawan; Eli Masnawati 
MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat Vol. 1 No. 5 (2023): Oktober : MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/mengabdi.v1i5.344

Abstract

Women's empowerment is one indication of rising welfare. When women become educated, have property rights, and have the freedom to work outside and earn an independent income, this is a sign of improved household welfare. One of the steps in empowering women in Indonesia is done through PKK activities. Empowering PKK mothers as members of the community and who are also classified as productive labour is vital. The purpose of this empowerment is to develop awareness and independence in business, as well as to expand employment opportunities and increase the knowledge of mothers in Panjunan Village. This alternative was chosen because PKK women in the Panjunan area really need knowledge and skills that can be used as provisions and hone the skills of each individual. This training is expected to complement the knowledge and skills of PKK women in various aspects, and can provide benefits in showing their existence in skills, while equipping themselves to do business which in turn can encourage increased income in the family.
Co-Authors Dessi Fitria Ningsih Didit Darmawan Eli Masnawati Fayola Issalillah Hariani, Mila Nabilla Ainun Nadhiyyah Nelud Darajaatul Aliyah Rafadi Khan Khayru Rahayu Mardikaningsih Siti Nur Halizah