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All Journal Jurnal Ilmiah Ekonomi Islam Jurnal Pelita Pengabdian El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Pengabdian Pelita Insani (JPPI) Jurnal Pengabdian Pelita Insani (JPPI)
Adrianna SR
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Peningkatan Penjualan Melalui Inovasi Label Pada Kemasan Rengginang UMKM Desa Telajung Ainulyaqin, MH; Adrianna SR; Sakum; Hamidah, Siti; Khoerunisa, Firda
Jurnal Pelita Pengabdian Vol. 2 No. 2 (2024): Juli 2024
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jpp.v2i2.4854

Abstract

This journal explores the positive impact of label innovation on Rengginang packaging on increasing sales in the context of Micro, Small and Medium Enterprises (MSMEs) in Telajung Village. This research focuses on how changing the label design on Rengginang packaging can increase consumer appeal and encourage increased sales volume. The research method involves market analysis, consumer surveys, and implementation of label innovation on several Rengginang products from local MSMEs. The research results show that label changes are able to create significant differences in consumer perceptions of products, increase visual appeal, and expand market share. This research provides insight for Telajung Village MSMEs and similar industry players regarding the importance of label innovation in product marketing strategies. The practical implication of this research is that increased sales can be achieved through appropriate investment in attractive label designs, creating a sustainable competitive advantage in local and wider markets.
Perspektif Ekonomi Islam: Dampak Keberadaan Kawasan Industri Cikarang Pada Peningkatan Kesejahteraan Masyarakat MH Ainulyaqin; Adrianna SR; Listian I. Achmad; Sukron Mamun; Andri Jaelani
Jurnal Ilmiah Ekonomi Islam Vol. 11 No. 04 (2025): JIEI : Vol. 11, No. 04, 2025
Publisher : ITB AAS INDONESIA Surakarta

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Abstract

This research aims to analyze the impact of the presence of the Cikarang Industrial Estate on the improvement of the welfare of the community in Bekasi Regency from the perspective of Islamic economics. This research uses a qualitative descriptive method with data collection techniques through interviews and documentation. The respondents in this research are the community living around the Cikarang Industrial Estate, and there are several key informants involved in the development of the Cikarang Industrial Estate. The results of the research show that the presence of the Cikarang Industrial Estate has both positive and negative impacts on the improvement of the welfare of the community in Bekasi Regency. The positive impacts include increased employment opportunities, increased income, and improved infrastructure development around the industrial estate. On the other hand, the negative impacts include the shifting of jobs from the agricultural sector to the industrial sector and environmental damage. From the perspective of Islamic economics, the presence of the Cikarang Industrial Estate needs to be analyzed in terms of social and moral aspects in economic activities, emphasizing the importance of justice, equality, and sustainability in economic activities. Therefore, the development of the Cikarang Industrial Estate needs to be carried out in accordance with the principles of Islamic economics to optimize economic benefits and minimize negative impacts on the community.
Penerapan Digitalisasi Marketing dalam Meningkatkan Pendapatan UMKM Desa Telajung MH Ainulyaqin; Adrianna SR; Sukron Mamun; Preatmi Nurastuti; Afifah KA; Widia Salsabilah
JPPI: Jurnal Pengabdian Pelita Insani Vol. 2 No. 02 (2025): JPPI Edisi Agustus 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/xgcbfd87

Abstract

The implementation of digital marketing has proven its positive impact on Micro, Small, and Medium Enterprises (MSMEs). This case study explores how UMKM Lemon Sereh Bunda in Telajung Village increased the visibility and sales of their products through digital initiatives, such as website creation, active presence on social media, and utilization of e-commerce platforms. By generating engaging and relevant content, this MSME successfully created strong brand awareness, achieved significant sales growth, and had a positive impact on the local economy.
Penerapan Digitalisasi Marketing dalam Meningkatkan Pendapatan UMKM Desa Telajung MH Ainulyaqin; Adrianna SR; Sukron Mamun; Preatmi Nurastuti; Afifah KA; Widia Salsabilah
JPPI: Jurnal Pengabdian Pelita Insani Vol. 2 No. 02 (2025): JPPI Edisi Agustus 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/xgcbfd87

Abstract

The implementation of digital marketing has proven its positive impact on Micro, Small, and Medium Enterprises (MSMEs). This case study explores how UMKM Lemon Sereh Bunda in Telajung Village increased the visibility and sales of their products through digital initiatives, such as website creation, active presence on social media, and utilization of e-commerce platforms. By generating engaging and relevant content, this MSME successfully created strong brand awareness, achieved significant sales growth, and had a positive impact on the local economy.
Keputusan Pembelian Produk Skincare: Pengaruh Brand Image, Labelisasi Halal, dan Electronic Word Of Mouth MH Ainulyaqin; Adrianna SR; Listian I. Achmad; Sukron Mamun; Fatmawati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.8866

Abstract

This study aimed to determide how much brand image, halal labeling, and electronic word of mouth influenced purchasing decisions. The research method used in this research is quantitative with a descriptive approach. The data used in this study obtained by distributing questionnaires to 100 MS Glow skincare comsumers located in Karawang Regency. The data was processed using SmartPLS 4.0 application. The results of this study indicated that brand image had a positive influence significantly to purchasing decisions, the halal labeling has a positive and significant influence on purchasing decisions, and electronic word of mouth have an influence on purchasing decision.
Co-Authors Afifah KA Andri Jaelani Fatmawati Fatmawati Khoerunisa, Firda Listian I. Achmad MH Ainulyaqin Preatmi Nurastuti Sakum Siti Hamidah Sukron Mamun Widia Salsabilah