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All Journal Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Jurnal Pendidikan dan Pengabdian Masyarakat
Maolan, Muhammad
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Decision Sciences, Operations Research & Management Education Other

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Improving Marketing Skills Through Marketplace Platform Training for the Sunday Pahing Women's Group of Wotawati Village, Gunungkidul, Yogyakarta NurSekti, Marita; Maolan, Muhammad; Noviana, Dini; Fauziah, Puji
Jurnal Pengabdian kepada Masyarakat (Indonesian Journal of Community Engagement) Vol 10, No 2 (2024): June
Publisher : Direktorat Pengabdian kepada Masyarakat Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jpkm.87784

Abstract

In this evolving digitalization era, people are required to continue learning and be able to adapt to new environmental conditions, including business actors. The current digital era does not only touch education and communication, but also has a significant influence on product introduction and sales with fast and pragmatic approaches. MSME business actors in villages, for example, women's groups play an important role in the growth process of all sectors, one of which is the economic sector. To ensure the sustainability of MSMEs' potential to engage in the digitalization era, it is essential to offer support that enables women's groups to enhance their skills and self-reliance. The material presented to the target group covered the introduction of various marketplace platforms, product branding, and the use of one of the online marketplace Shopee. The activity was maximized by continuous assistance for women's groups to further explore the use of the marketplace Shopee.
PELATIHAN MANAJEMEN ORGANISASI PADA UMKM PADUKUHAN WOTAWATI, KELURAHAN PUCUNG, KECAMATAN GIRISUBO, KABUPATEN GUNUNGKIDUL Maolan, Muhammad; Nursekti, Marita; Fauzah, Puji Yanti
Jurnal Pendidikan dan Pengabdian Masyarakat Vol. 6 No. 3 (2023): Agustus
Publisher : FKIP Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppm.v6i3.5466

Abstract

Penelitian ini bertujuan untuk mendeskripsikan Pelatihan Manajemen Organisasi UMKM Padukuhan Wotawati Kelurahan Pucung Kabapaten Gunungkidul meliputi: 1). Pelaksanaan program pelatihan, 2) Faktor pendukung dan penghambat pelaksanaan pelatihan, 3) Faktor penghambat pelatihan. Penelitian menggunakan pendekatan kualitatif deskriptif. Metode pengambilan data observasi, wawancara, dan dokumentasi. Subjek penelitian ini adalah pengelola pelatihan. Hasil penelitian menunjukan bahwa: (1) pelaksanaan Pelatihan Manajemen Organisasi UMKM Padukuhan Wotawati Kelurahan Pucung, Kabapaten Gunungkidul terdiri; (a) Perencanaan pelatihan (b) Pelaksanaan Pelatihan (c) Evaluasi dibagi menjadi dua aspek yaitu aspek program pelatihan dan aspek warga belajar. Evaluasi dilakukan diakhir pelaksanaan program dengan cara mengkaji atau mengulas kembali pelatihan yang telah dilakukan dan recalling pada peserta pelatihan berdasarkan acuan evaluasi. (2) Faktor pendukung pelaksanaan Pelatihan Manajemen Organisasi UMKM Padukuhan Wotawati adalah antusias warga belajar, sarana-prasarana yang mendukung, serta kemauan penyelenggara untuk menyelenggarakan pelatihan. (3) Faktor penghambat adalah kurangnya kesiapan warga belajar, cuaca buruk atau hujan, dan pekerjaan rumah ibu ibu pengelola UMKM.
Co-Authors Fauzah, Puji Yanti Fauziah, Puji Noviana, Dini NurSekti, Marita