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All Journal Jurnal Manajemen Indonesia West Science Journal Economic and Entrepreneurship Jurnal Riset Daerah
Sabihaini
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Public Health Social Sciences Other

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PENGARUH MARKETING ANALYTICS CAPABILITY TERHADAP SUSTAINED COMPETITIVE ADVANTAGE YANG DI MODERASI OLEH ADOPTION OF ARTIFICIAL INTELLIGENCE PADA PERUSAHAAN FARMASI DI PROVINSI JAWA TENGAH Kaulika, Aya; Sabihaini
Jurnal Manajemen Indonesia Vol. 25 No. 2 (2025): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v25i2.9109

Abstract

This study aims to analyze the influence of marketing analytics capability on sustained competitive advantage in pharmaceutical companies in Central Java Province, as well as examine the role of market sensing, market seizing, and market reconfiguring mediation. In addition, this study also examines the role of moderation adoption of artificial intelligence in strengthening the relationship between variables. The methodology used was data collection through questionnaires from 55 pharmaceutical companies and analysis using the Partial Least Square method. The results of the study show that marketing analytics capability has a significant effect on sustained competitive advantage, both directly and through the mediation of dynamic capabilities consisting of market sensing, market seizing, and market reconfiguration. In addition, the adoption of artificial intelligence has been proven to strengthen the relationship between marketing analytics capabilities and dynamic capabilities. These findings underscore the importance of strengthening data-driven analytics capabilities and leveraging artificial intelligence technology to maintain a sustainable competitive advantage. This research makes an original contribution in expanding the understanding of the integration of marketing analytics and artificial intelligence in the context of dynamic capabilities in the pharmaceutical industry. The practical implications of this research are the need for companies to invest in analytics and artificial intelligence technologies to improve market responsiveness and adaptability in the face of changing business environments.
The Effect of Entrepreneurship Leadership on Business Performance Mediated by Competitive Advantage and Dynamic Capability in Batik Giriloyo MSMEs Rokhanawati, Deden Rokhanawati; Sabihaini; R. Heru Kristanto
West Science Journal Economic and Entrepreneurship Vol. 2 No. 01 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i01.655

Abstract

This study examines and analyses the effect of entrepreneurship leadership on the business performance of Giriloyo Batik MSMEs by involving the mediating variables of competitive advantage and dynamic capability. The research method uses a quantitative approach with a sample of 80 respondents. The analysis tool uses PLS. The research findings show that entrepreneurship leadership positively affects business performance, which has yet to be accepted. In contrast, entrepreneurship leadership positively and significantly impacts competitive advantage and dynamic capability is accepted. Competitive advantage that has a positive effect on business performance is not taken; dynamic capability has no effect and is not significant to business performance. While the indirect effect test results show that entrepreneurship leadership impacts business performance mediated by competitive advantage, it is not supported; entrepreneurship leadership's effect on business performance mediated by dynamic capability is also not supported, which means that the direct and indirect effects are insignificant. In other words, entrepreneurship leadership's effect on business performance mediated by competitive advantage is not supported, and entrepreneurship leadership's effect on business performance mediated by dynamic capability is also not supported. In other words, competitive advantage and dynamic capability have yet to be able to mediate the relationship between entrepreneurship leadership and business performance at this time. This is a future challenge for Giriloyo Batik MSMEs.
Peran Perencanaan Strategi Dalam Memediasi Pengaruh Faktor Manajerial Terhadap Kinerja UMKM Handycraft Bantul Meliala, Ferdinan Jurintha; Sabihaini; Widjanarko, Hendro
Jurnal Riset Daerah Vol 20 No 2 (2020): JURNAL RISET DAERAH
Publisher : Badan Perencanaan Pembangunan Daerah Kabupaten Bantul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64730/jrdbantul.v20i2.32

Abstract

In the current era of development, competition in the business world is increasingly fierce and unavoidable, with the start of the Asian Economic Community (AEC) which should be able to increase the amount of exports but the number of exports of Bantul Regency has decreased for 2017 compared to 2015. This study aims to test hypotheses; (1) Effect of managerial factors on performance; (2) The influence of managerial factors on strategic planning; (3) The effect of strategic planning on performance; (4) The influence of managerial factors on MSME performance is mediated by strategic planning. This type of research is associative with data collection used is cluster random sampling from a sample of 94 units and then analyzed using descriptive statistical methods with partial least square (PLS). The method used for the validity test is the convergent validity test and composite reliability test to test reliability. The results and conclusions of this study are proven that all hypotheses have a positive and significant influence.
Co-Authors Hendro Widjanarko Kaulika, Aya Meliala, Ferdinan Jurintha R. Heru Kristanto Rokhanawati, Deden Rokhanawati