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All Journal Jurnal Citrakara Journal of Managerial Sciences and Studies
Permana, Fery
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Arts Humanities Decision Sciences, Operations Research & Management Social Sciences

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The Influence Of Organisational Culture On Organisational Commitment, Transformational Leadership, And Competitive Advantage After Business Consolidation Permana, Fery; Kustyadji, Gatot
Journal of Managerial Sciences and Studies Vol. 2 No. 1 (2024): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i1.28

Abstract

The purpose of this study is to analyze the relationship pattern between organizational culture, organizational commitment, transformational leadership, and competitive advantage. The study was conducted on consolidated State Owned Enterprises manufacturing companies in Indonesia, namely PT. X (Persero) Tbk, which includes PT. A, PT. B, and PT. C. Consolidation was done in achieving the vision and mission of the company as a leading cement company in Indonesia and Southeast Asia. This study used respondents of 121 managers with a stratified random sampling technique. Partial Least Square was used for data analysis. The results suggested that there is a significant positive effect between; (a) organizational culture on organizational commitment, (b) organizational culture towards transformational leadership, (c) organizational culture competitive advantage, (d) organizational commitment towards competitive advantage, and (e) transformational leadership towards competitive advantage
PERANCANGAN MEDIA PROMOSI CV. BINTANG MAKMUR ABADI UNTUK MEMPERLUAS PASAR Permana, Fery; Adiwibawa, Bernardus Andang Prasetya
CITRAKARA Vol. 7 No. 3 (2025): SEPTEMBER 2025
Publisher : Universitas Dian Nuswantoro

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Abstract

CV. Bintang Makmur Abadi (BMA) sebagai salah satu pemasok baja ringan di Purwokerto telah beroperasi lebih dari 10 tahun dengan menyediakan produk dari berbagai merek serta jasa pendukung, namun promosi yang terbatas hanya melalui brosur menyebabkan pertumbuhan pendapatan yang stagnan. Penelitian ini bertujuan merancang strategi media promosi baru untuk meningkatkan brand awareness CV. BMA. Metode yang digunakan adalah penelitian kualitatif melalui wawancara, observasi, serta studi pustaka, kemudian dianalisis menggunakan metode SWOT. Hasil analisis digunakan dalam perancangan media promosi berbasis motion graphic yang dinilai lebih efektif dalam menarik perhatian, menyampaikan informasi, serta menjangkau target pasar yang lebih luas.
Co-Authors Adiwibawa, Bernardus Andang Prasetya Kustyadji, Gatot